MIRA FARGO

04/10/2022

SMO is the work of promoting within the site. That is, it is filling with interesting content, installing buttons of various social networks, setting a notification about joining a group, encouraging those who share links from your site, increasing traffic if one of the users is willing to share the proposed content.

SMM is already work in social services. This is gathering an audience, filling the group with content that is interesting for potential customers, holding contests and sweepstakes, communicating with customers, consulting, answering questions. Here we do everything to interest the user.

Targeted advertising - such advertising is presented to those who really need it and who are interested in a particular product or service. With the help of such advertising, you can attract the audience you need, increase brand awareness and increase sales.

Do not forget that content and content is the main key to the success of promoting your business on social networks. Information should be unique and updated as often as possible.

04/10/2022

How to promote a product through social networks?

1. It is necessary to choose the most famous sites. These are VKontakte, Facebook, Instagram, YouTube video resource.

2. In order to loudly declare yourself, it is better to register on several of these resources.

3. In social networks, you need to create a group or community where you will communicate with users on behalf of the company.

4. To promote a brand or product on a social network, use the following tools: SMO (if you have a website), SMM and targeted advertising.

03/10/2022

New Instagram tools for business profiles:
- advanced statistics;
- stories with you;
- age restrictions;
- convenient correspondence.

03/10/2022

What determines the success of targeted advertising?

- on the accuracy of the specified characteristics of the target audience;
- on the correctness of the ad format;
- from the development of a lead magnet - a valuable offer for the user in exchange for his contact information (for example, an e-book as a gift when subscribing to a newsletter);
- on the correctness of the announcement and teaser (picture).

03/10/2022

Types of social media targeting

1. Geographic
Groups users who live in the same city or region. The user's location data is determined by the IP address.

2. Demographic
Creates an audience group based on the gender, age, marital status, and other demographics of the user specified on the page.

3.Field of activity and education
Compiles a portrait of the target audience based on the data on the place of work and education, which are indicated on the user's page.

4. Temporary
Allows you to set the ad to be shown at a specific time. Often used to inform the target audience about discounts, promotions and other offers at a certain time. For example, "happy hours" in a cafe or the offer of the month in a clothing store.

5. Interests and hobbies
Grouping of users is based on the topics of groups, communities and public pages to which the audience is subscribed.

6. Behavioral
Collects data about the interests and behavior of the audience using cookies, which are systematized in the user profile.
This parameter allows you to create a portrait of the client according to his requests, visited sites and purchases. For example, a user recently searched the Internet for where to buy underfloor heating.

7.Mobile
Focused on users of mobile versions and social networking applications. It can be effective for advertising mobile services - food delivery, online banking and other applications.

8. Another variation is targeting by the number of impressions per user. This parameter allows you to set up effective communication with the user at all stages of the RC.
and etc.

02/10/2022

Top 3 main mistakes of a targetologist when launching advertising
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If you are a beginner and want to successfully launch an advertising campaign, then this post is for you:

1. Your community is not ready to receive traffic
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The group does not reflect the whole essence of the business:
- no common style
- incomplete list of products,
- no features that reflect the business
- no posts or not enough
- no price list, widgets, bots, etc.

Now those who correctly designed their page and offer something worthwhile in conjunction will have good indicators.
Start with content. Last year's post will not work) Regularity is needed!
Next is the visual part.
Make a general style:
avatar, cover, covers, etc. (as an example - my page)
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Running ads on a bad page = budget drain and bad result.
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2. It is not clear to whom we are selling.

You must analyze your target audience and understand exactly who the client's product will suit.
Who is our customer, what does he do, what does he like, what is he interested in.
With this in mind, our next step is to create catchy creatives with flashy titles.

3. No launch strategy
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- strategy is everywhere! You open a business - you need a strategy, you play a game - you need a strategy, in advertising it's exactly the same.
You don’t need to launch just like that without thinking through a promotion plan. We prescribe the strategy in order to understand what needs to be done so that advertising is profitable and cost-effective.
Thoughtlessly launching a target, hoping that it will seem to an interested audience = budget drain and a complete failure!
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Use these moments and advertising will be with the lowest possible rates and high efficiency!

02/10/2022

PSYCHOLOGICAL TRIGGERS

How to attract a potential customer and get him to make a purchase? To do this, you need to understand human psychology and learn how to manipulate it. In fact, all marketing is based on the manipulation of consciousness and focusing the attention of a person.

To increase the conversion of the site and increase sales, we will use psychological triggers. A correctly selected trigger is able to act on the subconscious of a person, pushing him to the action we need.
What are triggers in marketing
A trigger is a method of psychological impact on the subconscious of a person, which activates his instincts and induces him to perform a targeted action.

Your customers tend to believe that they are seducing purchases based on logic, but often this is not the case. The trigger acts as a “trigger” by launching the emotional arc of a person, prompting them to perform a targeted action. That is why this tool is widely used in Internet marketing to increase sales.

It is important to understand that all people are different and you should create a trigger on the site specifically for your niche and target audience.

Were you interested in learning about all triggers with detailed examples?👇🏻

02/10/2022

You launched a target, but there are no results?

Familiar situation?

There are many reasons why advertising does not work. Now I'll tell you about a few of them.

1. The most basic is an incorrectly selected Target Audience.
The target audience. - the basis on which success depends
advertising campaigns. And if this base is chosen incorrectly, then your campaigns are doomed to drain the budget.
if you analyze the Target Audience according to the client’s brief or from yourself, then I have bad news for you: your links,
cool creatives, good copywriting won't work.
Give this IMPORTANT task more than 5 minutes of your working time. Work on it. Then it will be much easier for you to make a creative and make a strong copyright

2. Another reason is that you only know about advertising, but don't know marketing in general.
Advertising is a piece of the big pie, and the pie is marketing. Take the time to learn the basics of marketing. Analytics, strategy, goals, not only customer acquisition, but also customer retention!

3. your advertising creatives are approved by the client.
Are you a targetologist who spent money on training, spent his time learning all the tools and your advertising creatives are approved by the client?
I understand when it comes to
adequate approval. So that there are no unnecessary words, incorrect wording, poor-quality photos. But when a client imposes on you his vision of a creative, his text, his font, color, etc., what results can
to talk?
In this regard, customers need to be "educated" and explained that if they did not like an advertising banner, it is not a fact that your target audience will not like it. Yes, this is a difficult moment that requires a separate post!

If you have running campaigns but no results. Write the word "result" in the comments and I will help you
analyze your RC and give advice on how to improve it.

19/09/2022

16/09/2022

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16/09/2022

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