SilverGuard UK

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Proof we left the office.Spent yesterday afternoon at the Wayflyer Visionaries Summit and loved every minute.Insightful ...
04/06/2026

Proof we left the office.

Spent yesterday afternoon at the Wayflyer Visionaries Summit and loved every minute.

Insightful panels, honest founder conversations, and plenty of reminders that the best brands are built by truly understanding the people they serve.

Left feeling inspired, energised and with a notebook full of ideas. Thank you for the invite.

Trying to keep up with social media trends as a founder feels a bit like being handed homework by the internet every wee...
28/05/2026

Trying to keep up with social media trends as a founder feels a bit like being handed homework by the internet every week. And we’re a little late to this one.

Apparently our bedding needs to speak to LinkedIn, TikTok, Gen Z, Millennials and even toddler (of their parents) and somehow still sound like SilverGuard.

Truthfully, positioning SilverGuard is tricky, because the person buying for eczema prone skin is different to the boutique hotel buyer, who’s different to the beauty customer,who’s different to the sleep deprived parent.

Same product.
Different audience.
Different conversation.

Canva AI may have had a little too much fun with this one

Which slide is the most accurate and speaks to you!?

SleepBetter MarketingHumour CanvaAI SilverGuard

If it’s good enough for the Harry Kane to travel with his own bedding, it’s probably good enough for the rest of us too!...
18/05/2026

If it’s good enough for the Harry Kane to travel with his own bedding, it’s probably good enough for the rest of us too!

Apparently the England Football Team are taking their own bedding to help recovery and performance. Meanwhile the rest of us are crossing our fingers when we travel.

Maybe it’s time hotels offered:
- Skin friendly bedding upgrades
- ⁠Allergy conscious rooms
- Fresher sleep environments
- Better sleep, full stop

Because modern luxury isn’t just a fancy minibar, it’s waking up feeling rested and with happy skin💚

LuxuryTravel SilverGuard

06/05/2026

Counting down to the

Looking forward to catching up with the incredible skin community. From real conversations, to shared experiences, to discovering brands that are genuinely making a difference, it’s always more than just an event.

told us a few of the brands she was looking forward to seeing there

We’ll be there all weekend come find us and say hi, and let’s chat all things skin, sleep, and reality of managing it all.

BuyWomenBuilt AllergyAwareness

22/04/2026

A to Z of the

We’re so excited to be heading to Birmingham this year with an incredible community of brands and skin warriors, sharing real journeys of living with eczema, TSW, allergies and sensitive skin. .thebrave

From eczema friendly fabrics to better hygiene (without any harsh chemicals), everything we create is designed to be kinder to your skin, every single day.

Please come meet us, ask questions, and feel the difference

Stand B30 - opposite Balmonds Skin Hub

Address

London

Telephone

+442075382678

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