05/09/2026
Made this a year after I first covered Victoria Beckham’s brand — back then it was still losing money, and plenty of people assumed it was a vanity project propped up by her name.
What I didn’t expect was how satisfying it would feel to be right, not because I like being proven correct, but because it validates something I genuinely believe: a loss year doesn’t tell you anything about a business’s future, only its past. The real story is always in what changes next.
Full breakdown of what actually turned it around in the video.
💋🤘🏽
