16/04/2026
In 2023, I made a classic business mistake: I thought “being in the room” was the same as “doing the work.”
I spent £1,000 on a BFC event ticket, saw some incredible designers, and even met the CEO... but I walked away with zero ROI.
Why? Because I didn’t have an Action Plan.
I was paying the “Introvert’s Tax” (even as a non-introvert).
The Lesson:
✅ Systems > Signals.
✅ Strategy > Vibes.
Don’t pay a premium just to be expensive wallpaper. If you’re buying the ticket, make sure you have the engine to navigate the room.
💋🤘🏽
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