Bosideng London

Bosideng London Visit our flagship store located in London, Bond Street. Established in 1976, Bosideng is a pioneer in down jacket research, design, and production.

With over 150 meticulous production steps, our jackets embody unrivaled quality and coldproof performance. For 46 years, we have led the industry in down innovation, fabric technology, and style, gaining global recognition. As the top-selling down jacket brand in China for 26 consecutive years, Bosideng has achieved remarkable success. Representing China, we have shared annual trend reports on col

dproof apparel for 22 years. Now beloved in 72 countries, including the US, France, Italy, and the UK, our London Flagship Store opened in 2022.

Everyday Essentials, Refined by Bosideng AREAL
05/05/2026

Everyday Essentials, Refined by
Bosideng AREAL



A timeless collection brought to life through luxury craftsmanship. The second collection of Bosideng’s premium line ARE...
01/04/2026

A timeless collection brought to life through luxury craftsmanship. The second collection of Bosideng’s premium line AREAL makes a striking debut at the limited-time pop-up space in Hong Kong’s fashion landmark, K11 MUSEA.

Rooted in minimalist design, it quietly shapes the texture of
everyday living.
Luxury and function, gently woven together. A new way to dress, made effortless. Step in and see for yourself.

Moves beyond fixed categories, uniting style and function into a single design language. The collection transitions effo...
14/03/2026

Moves beyond fixed categories, uniting style and function into a single design language. The collection transitions effortlessly across environments and contexts.

Exceptional tailoring, premium materials, and precise detailing define the collection. The result is a quiet confidence - measured, assured, and built to endure.

Introducing AREAL SS26.
13/03/2026

Introducing AREAL SS26.

Seen at the Bosideng pop-up at Galeries Lafayette Paris Haussmann.Friends of the brand wearing AREAL in real time, movin...
09/02/2026

Seen at the Bosideng pop-up at Galeries Lafayette Paris Haussmann.
Friends of the brand wearing AREAL in real time, moving through the space and the city.
Captured simply, as worn.

JU Xiaowen and Yosh wear AREAL.The collection, developed under the creative direction of Kim Jones for Bosideng, refle...
02/02/2026

JU Xiaowen and Yosh wear AREAL.
The collection, developed under the creative direction of Kim Jones for Bosideng, reflects a considered approach to technical winterwear, where material innovation and contemporary design are held in balance.

Inside the Bosideng AREAL dinner in Paris.An environment shaped by contrast: landscape and city, texture and structure.D...
23/01/2026

Inside the Bosideng AREAL dinner in Paris.
An environment shaped by contrast: landscape and city, texture and structure.
Developed under the creative direction of Kim Jones, AREAL reflects a refined approach to technical winterwear, grounded in archive knowledge and contemporary use.

Moments from our grand debut in Paris.Friday’s ceremony at Galeries Lafayette Paris Haussmann was a celebration of ”func...
20/01/2026

Moments from our grand debut in Paris.
Friday’s ceremony at Galeries Lafayette Paris Haussmann was a celebration of ”functional aesthetics“. As the ribbon was cut, we unveiled a space that mirrors the architectural language of the AREAL collection: modern, minimal, and sophisticated.
Explore the highlights of the opening and see how AREAL, the new capsule collection for Bosideng under the creative direction of Kim Jones, brought the rhythmic energy of the city inside the store.

25/12/2025

Merry Christmas from Bosideng!

24/12/2025

Dynamic Cold Defence Tech 2.0. Built for −60°C, proven by Chinese expeditions. BOSIDENG Ultimate Extreme. Through the Poles, explore the extreme.

23/12/2025

I am Polar. Born where the world’s cold converges, fearless, vast, and free. Through the Poles, BOSIDENG Ultimate Extreme explores the edge of humanity.

Address

28 S Molton Street
London
W1K5RF

Opening Hours

Monday 11am - 7:30pm
Tuesday 11am - 7:30pm
Thursday 11am - 7:30pm
Friday 11am - 7:30pm
Saturday 11am - 7:30pm
Sunday 12pm - 6pm

Telephone

+442076296956

Website

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