Bosideng London

Bosideng London Visit our flagship store located in London, Bond Street. Established in 1976, Bosideng is a pioneer in down jacket research, design, and production.

With over 150 meticulous production steps, our jackets embody unrivaled quality and coldproof performance. For 46 years, we have led the industry in down innovation, fabric technology, and style, gaining global recognition. As the top-selling down jacket brand in China for 26 consecutive years, Bosideng has achieved remarkable success. Representing China, we have shared annual trend reports on col

dproof apparel for 22 years. Now beloved in 72 countries, including the US, France, Italy, and the UK, our London Flagship Store opened in 2022.

Every creative has a different medium. A different process. A different perspective.From fashion tutors to ceramicists a...
17/08/2026

Every creative has a different medium. A different process. A different perspective.

From fashion tutors to ceramicists and jewellery designers, the Central Saint Martins community is united by curiosity rather than convention. Each brings their own creative language to Bosideng, reminding us that individuality is the foundation of great design.

What fuels your creativity?




Photos: Kendall Bessent
Styling: Seyon Amosu
Creative collaboration with Central Saint Martins MA FASHION COMMUNICATION CSM

Fashion is more than what we wear, it’s the people who shape it. Behind every great fashion institution is a community o...
14/08/2026

Fashion is more than what we wear, it’s the people who shape it. Behind every great fashion institution is a community of extraordinary individuals. From legendary tutor Natalie Gibson MBE to emerging artists and designers, “Meet the CSM People” celebrates the diverse voices that shape Central Saint Martins. Each wears Bosideng in their own way, revealing that the most compelling style is always personal.

When form becomes the statement.A reminder that the strongest looks rarely need the loudest voice.Photos: Styling: tori ...
13/08/2026

When form becomes the statement.

A reminder that the strongest looks rarely need the loudest voice.

Photos:
Styling: tori palone harry nicholson
Models: Daisy Yan yuki koshiba
Production Coordinator:

Creative collaboration with Central Saint Martins MA FASHION COMMUNICATION CSM

Every memorable look begins with an unexpected pairing. A Central Saint Martins alumna and one of China’s most distincti...
11/08/2026

Every memorable look begins with an unexpected pairing. A Central Saint Martins alumna and one of China’s most distinctive creative voices, Susan Fang brings her signature world of texture, movement and imagination into conversation with Bosideng’s outerwear. Together, they reveal how different design philosophies can create something entirely new. It’s Party Time!

Photos: Luca
Styling: Claire McKinstry
Hair & Makeup: Isi
Models: yosh*to VERON

Creative collaboration with Central Saint Martins MA FASHION COMMUNICATION CSM

BOSIDENG RUNWAY SHOWSA collection only truly comes alive once it's worn. A vision only becomes part of culture once it r...
10/08/2026

BOSIDENG RUNWAY SHOWS

A collection only truly comes alive once it's worn. A vision only becomes part of culture once it reaches the runway.

Across New York, Milan, London and Paris, Bosideng has continued to redefine the possibilities of outerwear bringing together technical precision and creative ambition on the world's most influential catwalks. These moments don't just celebrate where the brand has been, they point towards where it's going. Stay tuned!



The Archive becomes the Atelier.Drawing from 50 years of Bosideng, 'Archive Mashup' assembles landmark pieces into a con...
07/08/2026

The Archive becomes the Atelier.
Drawing from 50 years of Bosideng, 'Archive Mashup' assembles landmark pieces into a contemporary editorial where heritage meets experimentation. Each look reflects a dialogue between generations, proving that innovation is not created in isolation but it is built upon everything that came before.

Photos: Kate McMahon
Styling: Natasha Ribas
Hair & Makeup: Ella Liu

Creative collaboration with Central Saint Martins MA FASHION COMMUNICATION CSM


The Archive Event. Now available online and in-store. Limited time only.
01/08/2026

The Archive Event. Now available online and in-store. Limited time only.

Don’t get caught short when the temperature drops. Stay match ready with Bosideng.
15/07/2026

Don’t get caught short when the temperature drops.
Stay match ready with Bosideng.

The game doesn’t stop for the cold—and neither should you. Layer up with Bosideng.    ⚽️
15/07/2026

The game doesn’t stop for the cold—and neither should you. Layer up with Bosideng.

⚽️

Swipe to learn about RDS-certified down.At Bosideng, every feather tells a story of responsible sourcing, traceability, ...
24/06/2026

Swipe to learn about RDS-certified down.

At Bosideng, every feather tells a story of responsible sourcing, traceability, and respect for animal welfare.

Address

28 S Molton Street
London
W1K5RF

Opening Hours

Monday 11am - 7:30pm
Tuesday 11am - 7:30pm
Thursday 11am - 7:30pm
Friday 11am - 7:30pm
Saturday 11am - 7:30pm
Sunday 12pm - 6pm

Telephone

+442076296956

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