The QT

Cute + kind organic kidswear (ages 2–10) 🐾
Plastic-free • Circular • Stereotype-free 💛
Female-founded | Part of

01/06/2026

Five animals, five extraordinary stories 🐾

The koala has fingerprints so similar to ours they can confuse forensic experts.

The wombat stays just as round, chunky and endearing as an adult as it was as a joey.

Cockatoos pass knowledge through their flocks, like stories shared from one generation to the next.

Echidnas sense the world through electrical signals in their snouts.

And sugar gliders memorise the night and return to the same trees again and again.

We fell in love with all of them. Eventually, admiration quietly became a collection.

Every print was hand-painted by Ani Pashova of .illustration and printed with water-based inks on 100% GOTS-certified organic cotton, plastic-free from collar to hem.

The full story is on our blog. Link in bio 💛

20/05/2026

A single bee visits up to 5,000 flowers in one day.
Not because she’s trying to save the planet.
She’s just doing what bees do 🐝

But while she moves from flower to flower, she pollinates crops, supports ecosystems, and helps keep the natural world alive.

Healthy soil matters to bees too, which is one of the reasons organic farming is so important.

So in a small and roundabout way, every organic cotton tee is also a little thank you note to the bees.

And honestly… thank goodness for bees, for flowers, for nature, and for honey 🍯🐻

Happy World Bee Day! 🐾💛

13/05/2026

Notice the moments that just happen: the quiet ones that bring immediate joy.

The walk that was supposed to be quick.
The daffodils or blossom trees you pass by.
The soft things you wear that feel like a hug from the inside.
Standing there with your child while they stop to look at something you almost walked past.

Mental Health Awareness Week is a gentle reminder to make space for those joyful moments on purpose.

The small ones.
The unscheduled ones.
The ones nobody photographs, but that stay with you longer than you’d expect.

For you and the small human beside you. 🌱

08/05/2026

One hundred years old today.

For decades, Sir David Attenborough has helped children fall in love with the natural world, bringing extraordinary animals and wild places into our homes, and reminding us that every living thing matters.

For many parents today, that love for animals and nature began with him.

At The QT, we make clothes for little animal lovers, and he is a large part of why they do.

Happy 100th birthday, Sir David 🐾❤️🌎

22/04/2026

Most children’s clothes contain plastic.
Not the kind you can see 👀

Polyester threads and embroideries.
Elastane in fabrics and waistbands.
Synthetic labels.
Plastic buttons.

It’s there even when it’s not mentioned.

At The QT, we remove it wherever we can.

100% GOTS-certified organic cotton.
Plastic-free construction.
Designed for the circular economy ♻️

Wear plants, not plastic 🌱🐾

Happy Earth Day 🌎

14/04/2026

Every April, puffins return to the same clifftop burrows they were born in.

After months at sea, they navigate thousands of miles to come home. Same rock. Same burrow. Same mate. Year after year. 🥹

We think that deserves a celebration and a print. 🐾

Meet the Panama Puffin on GOTS-certified organic cotton, hand-painted with love, screen-printed with water-based inks, plastic-free from collar to hem.

01/04/2026

Bunnies are for every child.

Somehow, the world forgot that. The girls’ and baby aisles are full of bunnies - but mostly in pink, mostly with frills, mostly gone by the time a boy is old enough to ask for one.

The Clapper Bunny was made as a small correction to that. Hand-painted. Stereotype-free. Made for every kid who loves a bunny.

Especially this time of year, when bunnies seem to be everywhere. 🐰

That’s the idea that sparked The QT.
Cute belongs to everyone. 🐾

Artwork and photography by the wonderful Ani of .illustration 💛

22/03/2026

22 March.
International Day of the Seal.
World Water Day.

Two quiet reasons to think about the ocean today.

The UK is home to 40% of the world’s grey seals. Some of the most important seal beaches on earth are right here: Horsey Gap, Donna Nook, Blakeney Point.

Every winter, thousands of white-coated pups are born on these cold shores. And right now they’re shedding those soft white coats and taking their first swim in the North Sea. It happens quietly. On our doorstep.

The ocean they swim in needs protecting 🩵

One small way to care for it is to keep plastic out of it, starting with what we wear and choose to put on our children.

Our little Seal Pup is plastic-free from fibre to label 🌊🦭

20/03/2026

It’s here. The first day of spring 🌼

That soft March light - the kind that reminds you the world is still, quietly, faithfully renewing itself.

A gentle nudge to notice. To care. To do better, where we can.

We believe in dressing little ones for the world they’re inheriting. One worth being kind to 💛

Happy first day of spring from us and all The QTs 🌸

Address

London

Website

https://www.theqt.co/, https://www.theqt.co/pages/qt-circle, http://theqt.eu/

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