TBHICBF

TBHICBF THBICBF is an intrinsically driven New Zealand streetwear brand determined to represent diversity authentically. All told through design with a dash of luxury.

Created by immigrants who are guided by ambition, the brand is inspired by our experiences and that of creatives who are progressive thinkers and fierce supporters of what they believe and thrive in. We create luxury essential pieces which are minimal in design yet monumental in meaning and quality for those who prefer to express themselves in unspoken ways. We wanted to create a brand that celebr

ates the journey and integrations of first to fifth generation migrants. The nuances that make us who we are and the experiences we share. To be honest, we couldn't be f@%ked with having to explain why we belong here; our heritage and why we matter. So the label was born– to provide an outlet to express ourselves on our own terms. Become our social allies, follow us

We love seeing you in To Be Honest I Can’t Be F@%ked]Share your fit! Tag us by using To Be Honest I Can’t Be F@%ked] 🥰...
20/08/2021

We love seeing you in To Be Honest I Can’t Be F@%ked]
Share your fit! Tag us by using To Be Honest I Can’t Be F@%ked] 🥰
📸—


If overthink was an Olympic sport we’d overthink ourselves out of signing up! Lockdown is hard!
19/08/2021

If overthink was an Olympic sport we’d overthink ourselves out of signing up! Lockdown is hard!

Follow us for survival hacks.💁🏽‍♀️
18/08/2021

Follow us for survival hacks.💁🏽‍♀️

Jokes aside— wear your masks. It’ll help you avoid your tinder match you weren’t really interested in.
18/08/2021

Jokes aside— wear your masks. It’ll help you avoid your tinder match you weren’t really interested in.

In the midst of the Black Lives Matter movement, our founder was asked why she didn’t say anything on social media.As if...
17/08/2021

In the midst of the Black Lives Matter movement, our founder was asked why she didn’t say anything on social media.
As if her silence was us agreeing with the other side.
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You see, we know that a heartfelt social media write up will never be enough. Because you’re talking to your peers. Those who likely already hold similar or the same values. Perhaps it would even be like screaming at the top of your lungs to a room full of empty chairs.
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When you’ve grown up facing a lot of those issues, some of us developed a thick skin. For others, it’s the norm. Some became socially vocal and some of us chose to tackle it one at a time, as it came for us. Head on!
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Some have physical scars but all of us have our own stories.
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However, no one likes to sit around and listen to uncomfortable stories. So we decided to go about it in a different way. We thought if we could create a community which addressed these in a non-confronting way, some would listen. If we could create a space that was cool and edgy, more would join. If we created art, maybe our experiences would finally become of value.
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Tackling a difficult challenge head on can look vastly different. So here’s our small contribution.
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Join us.
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We will explain the meaning behind the name, how we got it and why streetwear in posts to come. Stay tuned.

There are some things you have to give a f@%k about. Turning a blind eye to what’s going on around the world and it’s pe...
17/08/2021

There are some things you have to give a f@%k about. Turning a blind eye to what’s going on around the world and it’s people (whom we relate to) is not an option.
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Afghanistan you are in our thoughts.

Stay safe! Stay fresh.
17/08/2021

Stay safe! Stay fresh.



Follow us for more relationship advice.Disclaimer— Coaches don’t play! 😏
16/08/2021

Follow us for more relationship advice.
Disclaimer— Coaches don’t play! 😏

When you’re an introvert on any day of the week…
15/08/2021

When you’re an introvert on any day of the week…

It’s Friday the 13th🤷🏽‍♀️🤷🏽🤷🏽‍♂️
13/08/2021

It’s Friday the 13th🤷🏽‍♀️🤷🏽🤷🏽‍♂️

We are more than your perception and we are here to stay.
12/08/2021

We are more than your perception and we are here to stay.


Coming soon…STORY TIME.
12/08/2021

Coming soon…STORY TIME.

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London

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