TBHICBF

TBHICBF THBICBF is an intrinsically driven New Zealand streetwear brand determined to represent diversity authentically. All told through design with a dash of luxury.

Created by immigrants who are guided by ambition, the brand is inspired by our experiences and that of creatives who are progressive thinkers and fierce supporters of what they believe and thrive in. We create luxury essential pieces which are minimal in design yet monumental in meaning and quality for those who prefer to express themselves in unspoken ways. We wanted to create a brand that celebr

ates the journey and integrations of first to fifth generation migrants. The nuances that make us who we are and the experiences we share. To be honest, we couldn't be f@%ked with having to explain why we belong here; our heritage and why we matter. So the label was born– to provide an outlet to express ourselves on our own terms. Become our social allies, follow us

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London

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