Damson Madder

Damson Madder Maximum style, minimal impact.

Press Play - Autumn Winter 2026Shot in an East London house filled with ’70s detailing, whimsical details were added to ...
08/09/2026

Press Play - Autumn Winter 2026

Shot in an East London house filled with ’70s detailing, whimsical details were added to Mackenzie’s looks, from Etsy jewellery and brooches to personalised trinkets, bringing the character to life.

Press Play - Autumn Winter 2026Autumn Winter’s design direction and sensibility aims to articulate and amplify the passi...
08/09/2026

Press Play - Autumn Winter 2026

Autumn Winter’s design direction and sensibility aims to articulate and amplify the passions, pursuits and imagination of each and every iteration of the ‘Damson Girl’; with references drawn from everything from film and literature, to the great outdoors.

Press Play - Autumn Winter 2026Our signature playful design handwriting returns in full force for AW26, with beloved sty...
07/09/2026

Press Play - Autumn Winter 2026

Our signature playful design handwriting returns in full force for AW26, with beloved styles reimagined in fresh fabrications and prints, and bold new silhouettes waiting in the wings to become icons for the new season.

07/09/2026

Press Play - Autumn Winter 2026

In homage to the formative onscreen moments, performances and indie movies that have shaped us, we’ve turned the seasonal ‘Damson Girl’ into the protagonist of her own arthouse film.

Shot as the trailer to a movie that doesn’t exist, our AW26 campaign stars writer, artist and star of her own one-woman show as the season’s leading lady; and captures the melodrama ripe for discovery in the everyday of a life approached with the playful attitude and boundless imagination of the inner theatre kid.

Press Play is an independent fashion film, not associated with any motion picture.

Patiently waiting for the premiere.  AW26 drops tomorrow.
06/09/2026

Patiently waiting for the premiere.

AW26 drops tomorrow.

Get ready to Press PlayAutumn Winter 2026 launches Monday 7th September at 11am BST
04/09/2026

Get ready to Press Play

Autumn Winter 2026 launches Monday 7th September at 11am BST

03/09/2026

DAMSON GIRLS DO with

Damson Girls Do is a series celebrating amazing women from our global community who have embraced pursuits that allow them to disconnect from the digital noise and reconnect with themselves and the world around them.

Our series continues with musician, songwriter and multi-instrumentalist Luna Li, who is sharing her love of music with us. From growing up in a musical family to finding inspiration in learning, exploring and creating, we’re getting to know the artist behind the sound.

“Hi! I’m Luna Li 🙂 I’ve teamed up with Damson Madder to share my love of music with you ♫⋆。♪₊˚♬゚。I’ve been playing music since I was 5 years old, and grew up in a musical family. My moms run a music school together in Toronto and I was lucky to get to take lessons there all throughout my childhood, trying out many different instruments along the way. I started writing my own music at 12 and haven’t looked back. I still feel I have so much to learn. Challenging myself to dive deeper, write more honestly, or learn a new musical concept inspires me to keep exploring and creating. I love how music connects us together in a way that nothing else can, and how it continues to hold and heal me as I move through different chapters of my life”

Picking up new hobbies as we go. Tap to shop
28/08/2026

Picking up new hobbies as we go.

Tap to shop

Making sure you are capturing our good side. Tap to shop.
26/08/2026

Making sure you are capturing our good side.

Tap to shop.

Perfect looks on and off the court. Tap to shop new season.
23/08/2026

Perfect looks on and off the court.

Tap to shop new season.

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