Ama Thea The Label

Ama Thea The Label Luxury sustainable swimwear and clothing made in London. Worldwide Shipping
Sizes 0-8 (XXS-4XL) Another practice we believe in, is using deadstock fabric.

Ama Thea The Label was established with the vision of creating a brand centered on ethical and sustainable values. Our focus is on slow fashion, ensuring that everything we create is made with love and consideration for our planet, while offering timeless and inclusive styles.

We strive to deliver high-quality products at reasonable prices. The longevity of our garments is paramount to us, as we

want each piece you purchase to stand the test of time. Our designs exude a luxurious feel, using premium materials and conscious fabrics that flatter a diverse range of body types, empowering women of all shapes and sizes. It is ingrained in our ethos to design classic pieces that will elevate your wardrobe from season to season, all while being environmentally conscious.

All our styles are crafted in limited quantities to avoid excessive production. We place great emphasis on providing a wide range of styles, colors, and prints to minimise obsolete stock. Our manufacturing methods prioritise efficiency, minimising fabric waste at every stage. We are committed to achieving zero waste by transforming leftover fabric into beautiful accessories such as scrunchies. Any remaining fabric that cannot be repurposed is sent for sustainable recycling. Furthermore, we exclusively use sustainable fabrics made from innovative yarns produced in an eco-friendly manner. For our swimwear, we use ECONYL® which is made from regenerated nylon and is obtained from discarded fishing nets, carpet fluff, and other nylon waste. By using this innovative fabric, we can help reduce the amount of waste that ends up in our oceans, thus contributing to a cleaner and healthier environment. One of the main ways we use deadstock fabric is by creating limited-edition collections. By repurposing unused materials, deadstock fabric helps reduce textile waste, which is a significant issue in the fashion industry. It prevents perfectly good materials from ending up in landfill and reduces the need for new production, conserving valuable resources like water, energy, and raw materials. For our printed fabrics, we utilise water-based inks that are free from any harmful chemicals and usually opt for repurposing deadstock print fabrics.

Every single style is developed and manufactured in-house at our London factory. Manufacturing locally allows us to support our UK workforce while reducing our carbon footprint. In addition to our commitment to the environment, we take pride in providing ethical working conditions for all our machinists. The skilled men and women who sew our garments work on-site and receive a competitive wage for their hard work.

With this in mind, shop wisely.

Lots of love,

Ama Thea The Label
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Every purchase made prioritises the health of our planet.

Soft tones. Thoughtful details.Premium swimwear, made to order in London.Ama Thea The Label.
17/04/2026

Soft tones. Thoughtful details.

Premium swimwear, made to order in London.

Ama Thea The Label.

17/04/2026

Made to order. Not mass made.

This is swimwear, done differently.

Ama Thea The Label.

16/04/2026

From the first thread to the final stitch — every piece is consciously made, with fabrics chosen for how they feel and how they last.

Designed with intention. Created to be lived in.

Look closer… that texture says everything 🤍

15/04/2026

This isn’t fast fashion.

Our scrunchies are made to order in our London factory using leftover fabric from our premium sustainable swimwear — reducing waste while creating something designed to last.

Small batch. Hands-on. Premium by nature.

Ama Thea The Label.

Chocolate brown ruffle bikini with a delicate floral detail 🌺Designed for sun-soaked days and effortless confidence.Ama ...
14/04/2026

Chocolate brown ruffle bikini with a delicate floral detail 🌺
Designed for sun-soaked days and effortless confidence.

Ama Thea The Label — sustainable swimwear for the modern muse.

Pastel checkered ruffled cami top and matching ruffled high waisted shorts made with 100% linen
16/06/2025

Pastel checkered ruffled cami top and matching ruffled high waisted shorts made with 100% linen

Breezy days call for effortless style 🌬️⁠Introducing the Ila Cami Top & Ribeira Wide Leg Trousers in our signature blue ...
11/06/2025

Breezy days call for effortless style 🌬️⁠
Introducing the Ila Cami Top & Ribeira Wide Leg Trousers in our signature blue stripe 100% linen – the perfect co-ord for elevated everyday dressing.⁠

Crafted from breathable, sustainably sourced linen, this set is designed to move with you – from slow mornings to sun-soaked afternoons.⁠
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✨ Ethically made
🌾 100% linen
🌊 Coastal-inspired stripes
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Style it barefoot by the sea or pair with sandals for city strolls.

Life’s better in a bikini 👙
23/03/2025

Life’s better in a bikini 👙

Rhodes swimsuit in every colour ☀️
23/03/2025

Rhodes swimsuit in every colour ☀️

02/01/2025
The perfect set for weekend getaways ☀️
02/12/2024

The perfect set for weekend getaways ☀️

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London

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