04/05/2023
New collection ~ La Lueur
La Lueur, French for 'the glow', is a slow fashion collection inspired by the light of Nouvelle-Aquitaine. Located in France's southwest, the region's diverse culture and aesthetic is unified by its take on relaxed glamour. It contains the esteemed wine region of Médoc, the beach-chic elegance of the Cap Ferret peninsula, and bohemian influence of Northern Basque culture
The collection represents Nouvelle-Aquitaine's light and colours throughout different periods of the day. It begins with dawn's first light appearing on the water, moving to late morning's highlight of L'Herbe's vibrant flowers, afternoon’s scorching sands of Médoc's beaches, dusk’s tidal energy of the ocean, and ending in a magnificent storm over the Atlantic Coast
Nouvelle-Aquitaine is a pleasant surprise; its sophistication lies within its ability to be laid-back, a juxtaposition of the formalities of France's mainstream image. It embodies all the ideals of an elegant, glamorous, and natural Europe
Arriving Spring 2023