ARAAD, Selfridges, Bond Street, London (2026)

24/04/2026

The Sultana Pear Drop Suite

Command attention with The Sultana, a dramatic, graduated pear-drop choker that evokes the grandeur of royalty. With its sophisticated back-drop detailing and accompanying stud earrings, this suite is designed to turn heads. A stunning blend of high-impact style and refined grace for the modern muse.

Price: £1000

Feel like royalty, wear like a muse. The Sultana Pear Drop Suite is designed to elevate your aesthetic from simple to statement ✨

Ready to turn heads? Tap to shop this limited release.

24/04/2026

The Sultana Pear Drop Suite

Command attention with The Sultana, a dramatic, graduated pear-drop choker that evokes the grandeur of royalty. With its sophisticated back-drop detailing and accompanying stud earrings, this suite is designed to turn heads. A stunning blend of high-impact style and refined grace for the modern muse.

Price: £1000

Feel like royalty, wear like a muse. The Sultana Pear Drop Suite is designed to elevate your aesthetic from simple to statement✨

Ready to turn heads? Tap to shop this limited release.

22/04/2026

The Laleh Graduated Tennis Necklace

An instant classic that belongs in every woman’s jewellery treasury. This graduated tennis necklace showcases vibrant, lab-grown rubies paired with pristine white sapphires in a delicate, architectural setting. Designed to adapt to your style, it features an adjustable length for seamless versatility from sunrise to sunset.

Price: £400

Sophistication in every gradient✨

The Laleh Necklace blends the richness of lab-grown rubies with the clarity of white sapphires. Perfectly adjustable, perfectly you.

Explore the new drop at ARAAD.

20/04/2026

The Zahra Asymmetric Suite

A masterclass in balance and movement. This set features a single, fluid strand of meticulously placed stones that culminate in a dramatic asymmetric drop. Designed to be both a bridal statement and the ultimate lift for your favourite evening look, the Zahra Suite captures the essence of modern elegance.

Price: £700

Redefine your silhouette with The Zahra Asymmetric Suite. Where fluid design meets breathtaking craftsmanship✨

Whether it’s your big day or a night to remember, let your jewellery do the talking.

Shop the collection at the link in bio.

17/04/2026

The Safa Triple-Row Tennis Necklace

Three rows, endless sparkle✨

The Safa Necklace brings unrivaled Moissanite brilliance to your everyday look. Whether worn as a choker or a collar, it’s the ultimate investment in light. Shop the look online.

Price: £1000

17/04/2026

The Safa Triple-Row Tennis Necklace

Three rows, endless sparkle✨

The Safa Necklace brings unrivaled Moissanite brilliance to your everyday look. Whether worn as a choker or a collar, it’s the ultimate investment in light. Shop the look online.

Price: £1000

15/04/2026

The Safa Triple-Row Tennis Necklace

Three rows, endless sparkle✨

The Safa Necklace brings unrivaled Moissanite brilliance to your everyday look. Whether worn as a choker or a collar, it’s the ultimate investment in light. Shop the look online.

Price: £1000

11/04/2026

Every ARAAD piece is more than something you wear or place in your home.

It represents real people, real skill, and real impact — created with care, and carried forward by those who choose to support it.

This is what meaningful design looks like.

ethical jewellery brand UK sustainable fashion handmade artisan products
conscious luxury meaningful design social enterprise brand
support small business women empowerment ethical homeware

09/04/2026

Behind ARAAD is a vision that has always been about more than design.

What started as an idea has grown into a space where creativity meets purpose — where every piece carries meaning, and every step supports a larger community.

Built with care, shaped by people, and driven by intention — this journey continues because of the support around it.

founder story jewellery brand UK ethical fashion designer artisan atelier
sustainable jewellery handmade brand story women led business
purpose driven design conscious luxury brand community impact

09/04/2026

Behind ARAAD is a vision that has always been about more than design ✨

What started as an idea has grown into a space where creativity meets purpose — where every piece carries meaning, and every step supports a larger community.

Built with care, shaped by people, and driven by intention — this journey continues because of the support around it.

founder story jewellery brand UK ethical fashion designer artisan atelier sustainable jewellery handmade brand story women led business purpose driven design conscious luxury brand community impact

07/04/2026

Celebrating 3 years of ARAAD ✨

What started as a simple idea has grown into something truly meaningful a space where design, purpose, and people come together.

Every piece we create carries a story of craft, care, and community, and none of this would be possible without you being part of the journey.

Thank you for supporting, believing, and growing with us.

sustainable luxury jewellery ethical fashion handmade artisan brand UK conscious design slow fashion meaningful gifting women empowerment ethical homeware handcrafted products brand with purpose atelier design

ARAAD

24/04/2026

24/04/2026

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20/04/2026

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07/04/2026

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