Sofi Rich

26/08/2026

YOU DON’T KNOW US. YET.

SOMEONE YOU DON’T KNOW
IS ABOUT TO BECOME SOMEONE YOU DO.

SEE THEM BEFORE THEIR NAMES MEAN SOMETHING.

19 SEPTEMBER / 18:00
LONDON. SEE YOU!

22/08/2026

OPEN CALL — MODELS

We are now accepting applications from models aged 18 and over, including students from modelling schools, to take part in the runway presentation of independent designer collections.

19 September 2026
18 Fitzhardinge St
London W1H 6EQ

Previous runway experience is not required. We welcome both professional and emerging models who are ready to express themselves, explore their creative potential and gain experience as part of an independent fashion project in London.

Each application will be considered individually, taking into account height, clothing size, measurements, individual look and suitability for the participating designers’ collections.

Participation is offered as a creative collaboration. It is an opportunity to express yourself, develop your creative potential, gain valuable experience and receive professional photo and video content from the show for your portfolio and social media.

To apply, please send:

— your name and age;
— your current city;
— your height and clothing size;
— your measurements;
— your shoe size;
— recent photographs without heavy editing or filters;
— a link to your Instagram profile or portfolio;
— details of any previous modelling experience, if applicable.

Applicants must be 18 or over and available to attend a fitting, rehearsal and the show in London.

10/08/2026

A soft satin dress that falls beautifully on the body, with an elegant draped neckline and a feminine silhouette that feels both effortless and luxurious.

Perfect for sunset dinners, summer evenings and those moments when you want to feel extra special without trying too hard. 🌅

Would you wear this shade of pink or it’s also available in different colours 😍

📥 DM to order

07/08/2026

Autumn Is Closer Than You Think – Time to Refresh Your Wardrobe

As summer gradually gives way to cooler days, now is the perfect moment to start thinking about your autumn wardrobe. The most stylish looks are never created at the last minute—they are carefully chosen in advance.

At SOFI RICH, we believe that fashion is more than clothing. It is a way to express confidence, elegance, and individuality. That is why we continuously follow the latest fashion trends, runway inspirations, and seasonal color palettes to bring you timeless pieces that feel both modern and sophisticated.

This autumn, fashion embraces refined silhouettes, luxurious textures, and versatile layering. Tailored jackets, elegant dresses, premium blouses, and perfectly fitted trousers become the foundation of a wardrobe that transitions effortlessly from business meetings to evening events.

Building a seasonal wardrobe early gives you the opportunity to create thoughtful combinations and invest in pieces that will remain stylish throughout the season. Instead of chasing trends, choose garments that combine exceptional quality with contemporary design.

Our latest collection has been carefully curated for women who appreciate elegance without compromising on comfort. Every detail reflects our passion for craftsmanship, premium fabrics, and timeless beauty.

Autumn is not simply a change of season—it's a chance to redefine your style.

Discover the new season with SOFI RICH and step into autumn with confidence, sophistication, and effortless elegance.

https://sofirich.com/shop

06/08/2026

A moment of elegance.
SofiRich Fashion Show 2026
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https://www.youtube.com/shorts/MoVEujlAlko

SofiRich Fashion Show 2026

05/08/2026

Every look tells a story.
Discover the elegance, confidence, and timeless style of the SofiRich Fashion Show 2026.
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https://youtube.com/shorts/r6h2y7Tzp8g

Behind the scenes from a fashion event featuring elegant designer l...

31/07/2026

Behind the Scenes: Catalogue Photoshoot at Our London Atelier

Step inside our London atelier for an exclusive look at our latest catalogue shoot. From final fittings to captured poses, watch how each garment comes to life on set. No staged perfection — just real models, real craftsmanship, and the quiet energy of a working studio.

30/07/2026

Behind the Seams: The Magic of Our Atelier
Sofi Rich London Evening Wear

Ever wonder what it takes to capture the perfect evening wear shot? The final image is just the beginning of the story. At Sofi Rich London, we believe that true elegance is crafted in the details, and this behind-the-scenes look reveals the vital, unseen work of our atelier and styling team.
From perfectly arranging a sweeping tulle train to ensuring the drape of a gown falls flawlessly on the body, every single adjustment matters. The magic of a stunning catalogue image is built on this meticulous backstage dedication, precision, and passion. It takes a village to create perfection, and we are proud of the hard work that goes into every single piece we present to you.