Deploy London

Deploy London Est. 2006 DEPLOY is a pioneer of 360 sustainable fashion. We create sustainable style for smart women

DEPLOY is a brilliant sustainable clothing brand inspired by human-wonder. We create super smart, practical designs to champion women in their everyday lives.

What If Everything We Made Was Clean?This Friday, our Founder Dr Bernice Pan joins The River Summit & Festival in Henley...
03/09/2026

What If Everything We Made Was Clean?

This Friday, our Founder Dr Bernice Pan joins The River Summit & Festival in Henley to explore what “clean” means for fashion — conserving resources, reducing water and chemical use, and designing waste out from the start.

For 20 years, this thinking has been central to DEPLOY’s 360° Sustainability approach and underpins Beauty in Every Stitch across our collection. It matters: fashion uses around 215 trillion litres of water a year — equivalent to 86 million Olympic-sized swimming pools. (UNEP)

Thank you Claire Zambuni, Future for Water for bringing this important conversation together.

Find out more: theriversummit.com

BCorp

DEPLOY’s 20th Year Shoot — Celebrating Iconic Sustainable Design Since 2006.
31/08/2026

DEPLOY’s 20th Year Shoot — Celebrating Iconic Sustainable Design Since 2006.

Lift the ‘back to work’ spirit with our timeless trans-seasonal workwear designed to take care of your comfort & confide...
28/08/2026

Lift the ‘back to work’ spirit with our timeless trans-seasonal workwear designed to take care of your comfort & confidence — with our environmentally certified natural fibres, beautifully tailoring to elevate your everyday — at *special end-of-summer pricing*!

Featuring regeneratively farmed organic cotton chino & four-seasons Merino wool gabardine, expertly crafted for style, versatility, practicality & suitability.

Explore the collection at deployworkshop.com, or book a 1:1 styling consultation for a more personal approach to getting dressed.

We’re proud to announce that DEPLOY has been recognised with the *Commitment to Planet Award at the Great British Brands...
27/08/2026

We’re proud to announce that DEPLOY has been recognised with the *Commitment to Planet Award at the Great British Brands 2026 Awards*.

For 20 years, we have challenged the conventional fashion system — designing with less waste, producing on demand, creating multifunctional garments and considering every step from fibre to finish.

For us, sustainability is not a trend or an add-on. It is the foundation of how DEPLOY designs, produces and operates.

This award is a recognition of the work behind the clothes, and of our ongoing commitment to building a more responsible future for fashion.

*20 years of challenging the system. And we’re only getting started.*

For the last minute getaway, the summer occasion, or simply something exceptional to add to your wardrobe.Discover the D...
20/08/2026

For the last minute getaway, the summer occasion, or simply something exceptional to add to your wardrobe.

Discover the DEPLOY Archive Sale, featuring final pieces from the archive alongside selected styles from the Summer Collection, available at exceptional prices.

Shop online or visit us in store at our London Showroom. Book an appointment and let our team help you find the pieces that are right for you.

Limited availability. Exceptional pieces.

SlowFashion LuxuryFashion

Sincerely grateful for every customer who believes in what we create - thank you for sharing your experience with us ✨
07/08/2026

Sincerely grateful for every customer who believes in what we create - thank you for sharing your experience with us ✨

Getting dressed changes more than your day. SANTOLINA Gathered Fil-Coupé BlouseWhen you choose the SANTOLINA blouse, you...
22/07/2026

Getting dressed changes more than your day.

SANTOLINA Gathered Fil-Coupé Blouse

When you choose the SANTOLINA blouse, you’re choosing breathable plant-derived fibres over conventional silk.

Crafted from plant-derived silk viscose fil-coupe, its soft drape, delicate pleats and versatile styling are designed to be worn and loved season after season.

Now available in our Summer Sale.

PRAIRIE Eco Denim Jacket

When you reach for the PRAIRIE jacket, you’re choosing denim made with lower impact dyeing practices.

Crafted from innovative Eco Denim Cotton Twill, it offers the timeless versatility of a classic denim jacket while reducing the environmental impact associated with conventional denim.

Now available in our Summer Sale.

ANCHOR Organic Cotton Chino Trouser

When you wear the Anchor Trouser to work, you’re supporting the organic cotton from with the restoration of the land in mind.

Cut from 100% organic cotton with a timeless straight-leg silhouette, it’s tailored for everyday confidence while helping reduce the impact of conventional cotton production.

Now available in our Summer Sale.

ARBORETUM Silk Georgette Parachute Blouse

When you choose the ARBORETUM blouse, you’re investing in craftsmanship designed to be treasured for years to come.

Made from 100% silk georgette sourced from a renowned English mill with over a century of expertise, its flowing silhouette, radiating pleats and weightless drape celebrate thoughtful design over disposable fashion.

Now available in our Summer Sale.

Our Summer Sale is now on, curated by colour, at up to -50%. ⁠⁠We're sharing our Summer Sale mood board here and on Pint...
07/07/2026

Our Summer Sale is now on, curated by colour, at up to -50%. ⁠
⁠
We're sharing our Summer Sale mood board here and on Pinterest, where thoughtful design and Beauty in Every Stitch meet!⁠
⁠
Explore more on Pinterest and shop through the link in our bio.

This week we celebrate the milestone 20 years of DEPLOY — fashioning its long term vision of designing change through 36...
26/06/2026

This week we celebrate the milestone 20 years of DEPLOY — fashioning its long term vision of designing change through 360 Sustainability. We were deeply touched by our inspiring community of ‘DEPLOYALISTS’ showcasing iconic pieces from across 2 decades & 5 continents— with moving testimonials shared on the evening. “The clothes support a quiet confidence & I notice it each time I wear it” said June, Audit Chair, JP Morgan Asia Growth & Income.

“Our proudest achievement is not the accolades we collected but the community of incredible women around the world whom we served & count as our friends & patrons” says our Founder Bernice.

Thank you for giving us the privilege to accompany you for these life stages. It means a lot to us.

Yours sincerely,
Bernice, Claudia, Tosin & The DEPLOY Team

Address

338 City Road
London
EC1V2PY

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+442079351219

Website

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