Good Squish

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Good Squish Shop Good Squish. Not just a Squish but also a friend and a pillow. Handmade in the UK by friends. It all started in our founder’s living room in 2021.

Good Squish; Run by a sibling duo, Phoenix-Blu Cronin and Billie-Jo Cronin. We are a fashion accessories brand centred around friendship and community. We take inspiration from film, photography and human interaction. The brand built it’s foundations with oversized scrunchies (we call them Squish) and is slowly moving into other accessories. She sold a few to friends, gave them to people she loved and filmed campaign videos in her bedroom. We are now a small team of 9 and based in Hackney, London where everything is hand-made. As well as a brand we are also a community made up of artists with different things to offer, collaboration is at the heart of Good Squish. A brand that brings people together, we encourage our customers to approach each other on the street, if you spot a Good Squish on the tube, go and say hi. Spotting Squish has become a way for our community to strike up conversation anywhere, and fosters connection in a sometimes lonely world. We are about sharing, swapping and playfulness, We hope the brand brings back good memories and feelings of nostalgia. Wearing frills, even if we’re feeling shy is part of the Good Squish philosophy. Wear it big, proud and wear it Squish!

“Be curious about the world in which you live. Look things up. Chase down every reference. Go deeper than anybody else--that's how you'll get ahead.”

―Austin Kleon,

18/10/2026
Internet is boring or whatever this is. Come and see us IRL instead where you can try things on and we can hang out. Fir...
15/10/2026

Internet is boring or whatever this is. Come and see us IRL instead where you can try things on and we can hang out.

First one is Sunday 25th October 12pm - 6pm.

If it’s great we’ll do them more!

internet boring or whatever this iscome hang out with us instead 🤍 starting with Sundays, might do Saturdays too. Let’s ...
15/10/2026

internet boring or whatever this is
come hang out with us instead 🤍 starting with Sundays, might do Saturdays too. Let’s see??

Sorry swearing is bad but f***********K that’s art
14/10/2026

Sorry swearing is bad but f***********K that’s art

Um I know swearing but F***************K
14/10/2026

Um I know swearing but F***************K

11/10/2026

Queen, Blumberg, Baby Blumberg and Super Baby coming back but like elevated.

10/10/2026

Grey Queen Skirt will come back for Christmas (sorry SQUISHMAS) so many layers / top layer is 100% Japanese Cotton with a structural tafetta middle layer so when you move or ruche her she stays, can be as cheeky/silly as you want and the base layer is a soft lining on your skin. She has pockets either side for the ones who don’t like carrying a bag (like me) we love her so much and incredibly proud of how close to a SQUISH she is.

Return date announced soon. Potentially just available to buy on weekends sat/sun in our studio as that feels much more than online at the moment.

I’m love how seriously we takes squishy like little super models little shy super models only the best for them 🥹
07/10/2026

I’m love how seriously we takes squishy like little super models little shy super models only the best for them 🥹

Some other ways to use your
06/10/2026

Some other ways to use your

Address

Florentia Village [D. 11], 108 Vale Road
London
N41TD

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+447950661249

Website

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