Good Squish

Good Squish Shop Good Squish. Not just a Squish but also a friend and a pillow. Handmade in the UK by friends. It all started in our founder’s living room in 2021.

Good Squish; Run by a sibling duo, Phoenix-Blu Cronin and Billie-Jo Cronin. We are a fashion accessories brand centred around friendship and community. We take inspiration from film, photography and human interaction. The brand built it’s foundations with oversized scrunchies (we call them Squish) and is slowly moving into other accessories. She sold a few to friends, gave them to people she loved

and filmed campaign videos in her bedroom. We are now a small team of 9 and based in Hackney, London where everything is hand-made. As well as a brand we are also a community made up of artists with different things to offer, collaboration is at the heart of Good Squish. A brand that brings people together, we encourage our customers to approach each other on the street, if you spot a Good Squish on the tube, go and say hi. Spotting Squish has become a way for our community to strike up conversation anywhere, and fosters connection in a sometimes lonely world. We are about sharing, swapping and playfulness, We hope the brand brings back good memories and feelings of nostalgia. Wearing frills, even if we’re feeling shy is part of the Good Squish philosophy. Wear it big, proud and wear it Squish!

“Be curious about the world in which you live. Look things up. Chase down every reference. Go deeper than anybody else--that's how you'll get ahead.”

―Austin Kleon,

School 🪡 of 🧵 GOOD SQUISH 📚📘🚌Oh we been waiting for uThank you always 🤍Thankyou .ludio for best embroidery
18/06/2026

School 🪡 of 🧵 GOOD SQUISH 📚📘🚌

Oh we been waiting for u

Thank you always 🤍

Thankyou .ludio for best embroidery

🪡 uniform 🪡 been long time 🪡 waiting 🪡 for you.Thank you always 🤍Thankyou .ludio for best embroidery
18/06/2026

🪡 uniform 🪡 been long time 🪡 waiting 🪡 for you.

Thank you always 🤍

Thankyou .ludio for best embroidery

do you have your tiny squish in your pocket?Tiny coming soon to cinemas near you
17/06/2026

do you have your tiny squish in your pocket?

Tiny coming soon to cinemas near you

I know everyone is doing minimalist but I still only want to dress up as a princess and wear Alice band tiaras with diam...
14/06/2026

I know everyone is doing minimalist but I still only want to dress up as a princess and wear Alice band tiaras with diamantés and tiny teddy bears and glitter 🏹🐇 maybe that’s good squish way?

13/06/2026
that’s our babies squish on armmmmm obvs ._.10
13/06/2026

that’s our babies squish on armmmmm obvs ._.10

Once upon a time in Hollywood when Jana took squish to holly wood way back when that time
11/06/2026

Once upon a time in Hollywood when Jana took squish to holly wood way back when that time

A BIG PERFECT GOOD SQUISH MESS
11/06/2026

A BIG PERFECT GOOD SQUISH MESS

I DONT LIKE WEARING EARRING COS OUCH & SOMEONE MIGHT PULL THEM BUT I LIKE HOW THEY LOOK SO WE MADE THESE ATTACHABLE BOWS...
10/06/2026

I DONT LIKE WEARING EARRING COS OUCH & SOMEONE MIGHT PULL THEM BUT I LIKE HOW THEY LOOK SO WE MADE THESE ATTACHABLE BOWS FOR YOUR ALICE BANDS PUT THEM OFF TAKE THEM ON SHAKE YOUR HEAD DANCE

!!!!!!!!

COMING SOON

🎀⭐️ deadstock tiny series soon
08/06/2026

🎀⭐️ deadstock tiny series soon

Address

Florentia Village [D. 11], 108 Vale Road
London
N41TD

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+447950661249

Website

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