Good Squish

Good Squish Shop Good Squish. Not just a Squish but also a friend and a pillow. Handmade in the UK by friends. It all started in our founder’s living room in 2021.

Good Squish; Run by a sibling duo, Phoenix-Blu Cronin and Billie-Jo Cronin. We are a fashion accessories brand centred around friendship and community. We take inspiration from film, photography and human interaction. The brand built it’s foundations with oversized scrunchies (we call them Squish) and is slowly moving into other accessories. She sold a few to friends, gave them to people she loved

and filmed campaign videos in her bedroom. We are now a small team of 9 and based in Hackney, London where everything is hand-made. As well as a brand we are also a community made up of artists with different things to offer, collaboration is at the heart of Good Squish. A brand that brings people together, we encourage our customers to approach each other on the street, if you spot a Good Squish on the tube, go and say hi. Spotting Squish has become a way for our community to strike up conversation anywhere, and fosters connection in a sometimes lonely world. We are about sharing, swapping and playfulness, We hope the brand brings back good memories and feelings of nostalgia. Wearing frills, even if we’re feeling shy is part of the Good Squish philosophy. Wear it big, proud and wear it Squish!

“Be curious about the world in which you live. Look things up. Chase down every reference. Go deeper than anybody else--that's how you'll get ahead.”

―Austin Kleon,

WE LUV NUFIN MORE THAN WHEN U COME SEE US IN QUEEN SKIRT & STAND ON OUR CUTTING TABLE Constance Power WE ADORE U always ...
03/09/2026

WE LUV NUFIN MORE THAN WHEN U COME SEE US IN QUEEN SKIRT & STAND ON OUR CUTTING TABLE Constance Power WE ADORE U always follow your dreams !!!

first orders going out Tysm for ur patience Cos gurl 2 me ur a present
31/08/2026

first orders going out
Tysm for ur patience
Cos gurl 2 me ur a present

28/08/2026
Pulling for Stylist but Good Squish is so cute
28/08/2026

Pulling for Stylist but Good Squish is so cute

sometimes just sometimes we needs just simples
25/08/2026

sometimes just sometimes we needs just simples

🪽🐰🤍♾️🦦💕💫❤️
19/08/2026

🪽🐰🤍♾️🦦💕💫❤️

Lately!!! In development Never give up always follow your dreams make stuff always Next drop next week weds !!!!! It’s c...
19/08/2026

Lately!!! In development

Never give up always follow your dreams make stuff always

Next drop next week weds !!!!!

It’s called one-of-ones

Introducing GOOD SQUISH one-of-ones, a very considered monthly release of one of one pieces, we have made to use EVERY SINGLE PIECE of our Deadstock fabric. We really really believe in NOT WASTING ANYTHING and that when you limit your resources and hold off buying anything new until you’ve used what you already have you get pushed to make better stuff also like who wants to wear what everyone does. Not squish !!! It’s a mix of loads of different things queen skirts, new skirts slip dresses bags and more it will run although way to December ye ye ye

Very proud to introduce: Sunny Our new creative director. Welcome Sunny!
17/08/2026

Very proud to introduce: Sunny
Our new creative director. Welcome Sunny!

07/08/2026

Final checks on our signature veil before she goes to the bride!!!

I so proud I truly think this is the most beautiful veil makes me wanna get married

I get so excited sometimes at work that I feel like I’m going to puke

🪽♾️ angel 4EVA Georgia Herman wearing Tiny Longsleeve being the cutest ever forever and ever ever
06/08/2026

🪽♾️ angel 4EVA Georgia Herman wearing Tiny Longsleeve being the cutest ever forever and ever ever

Address

Florentia Village [D. 11], 108 Vale Road
London
N41TD

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+447950661249

Website

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