Avantguard

Avantguard Avantguard’s sustainable luxury designer sunglasses blend art with design. Using the highest quality

Strong frames do not need to ask for attention. The shape, the contrast and the stillness of the look do all the work. ...
07/08/2026

Strong frames do not need to ask for attention. The shape, the contrast and the stillness of the look do all the work.

Light catches differently when the frame does the styling for you. Clear acetate, warm tones and a look that feels quiet...
05/08/2026

Light catches differently when the frame does the styling for you. Clear acetate, warm tones and a look that feels quietly distinct.

Soft forms, warm light and beauty that does not need to compete. Sometimes the mood says everything before the product d...
03/08/2026

Soft forms, warm light and beauty that does not need to compete. Sometimes the mood says everything before the product does.

A strong silhouette can turn sunlight into part of the look. Sharp lines, closed eyes, complete confidence. ...
01/08/2026

A strong silhouette can turn sunlight into part of the look. Sharp lines, closed eyes, complete confidence.

Luxury often lives in atmosphere. The light, the stillness, the feeling that a space has been styled without trying too ...
30/07/2026

Luxury often lives in atmosphere. The light, the stillness, the feeling that a space has been styled without trying too hard.

Some pairs are not just worn, they become part of the moment. Relaxed, refined and made to feel effortlessly seen. ...
28/07/2026

Some pairs are not just worn, they become part of the moment. Relaxed, refined and made to feel effortlessly seen.

Not every statement needs volume. Oversized lines, softened colour and a frame that feels both playful and composed. ...
26/07/2026

Not every statement needs volume. Oversized lines, softened colour and a frame that feels both playful and composed.

The calmest spaces often say the most. Clean textures, muted tones and details that make minimalism feel fully lived in....
24/07/2026

The calmest spaces often say the most. Clean textures, muted tones and details that make minimalism feel fully lived in.

A quieter palette, a softer horizon, a mood that lingers. Style does not always need detail, sometimes it needs space. ...
22/07/2026

A quieter palette, a softer horizon, a mood that lingers. Style does not always need detail, sometimes it needs space.

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13 Golden Square
London
W1F9JG

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