Avantguard

Avantguard Avantguard’s sustainable luxury designer sunglasses blend art with design. Using the highest quality

The small rituals of the day deserve thoughtful design. Sunglasses that move effortlessly from morning light to afternoo...
04/06/2026

The small rituals of the day deserve thoughtful design.

Sunglasses that move effortlessly from morning light to afternoon plans become part of the rhythm of everyday life.

Inspiration often begins with texture and tone.Natural forms, warm palettes, and subtle contrasts influence the way mode...
02/06/2026

Inspiration often begins with texture and tone.

Natural forms, warm palettes, and subtle contrasts influence the way modern frames are designed, reminding us that style is often rooted in simplicity.

Design rarely exists in isolation. Materials, color palettes, and silhouettes often reflect the environments where ideas...
31/05/2026

Design rarely exists in isolation. Materials, color palettes, and silhouettes often reflect the environments where ideas are shaped, creating styles that feel authentic rather than manufactured.

Architecture and eyewear share a common principle.Structure, proportion, and balance define both.When design follows the...
29/05/2026

Architecture and eyewear share a common principle.

Structure, proportion, and balance define both.

When design follows these fundamentals, the result feels timeless.

Across different environments, design adapts to light, climate, and rhythm of life.From open landscapes to quiet urban s...
27/05/2026

Across different environments, design adapts to light, climate, and rhythm of life.

From open landscapes to quiet urban spaces, style evolves in response to surroundings, creating forms that feel natural and intentional.

Paris is always a good idea…. Paired with Yarrow in caramel. Click to shop your fave accessory.
26/05/2026

Paris is always a good idea…. Paired with Yarrow in caramel. Click to shop your fave accessory.

🌞 This & knowhere to be… 🌞
24/05/2026

🌞 This & knowhere to be… 🌞

21/05/2026

👀 Our Lotus frame can be worn modern or retro, chic or casual, one of our bestsellers this summer, all you need to do is click to shop… 👀

20/05/2026

🌞 Some of our bestsellers being tried on ahead of the UK heatwave this week!! Head to the link in our bio to shop all frames 🌞

🗺️ Ready to book that trip? Take your frames with you & tag us in your pics! We’d L❤️VE to share!! 🗺️
18/05/2026

🗺️ Ready to book that trip? Take your frames with you & tag us in your pics! We’d L❤️VE to share!! 🗺️

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13 Golden Square
London
W1F9JG

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