OIT Fitness

OIT Fitness Every step, a softer story! OIT FITNESS developed its progression from picturing ideas, mood boards to researching the market after the pandemic hit in 2019.

After identifying the increase of people struggling to carryout an effective workout at home, I was one of those individuals who wanted to keep being consistent in growing muscles, keeping the heart-pumped and healthy by going on runs and working with weights. I know we have all joined personal trainers, or trainers who had free sessions all over instagram! Furthermore, as I gathered a team together, we had discussions on the benefits of working out for mental-health. This was seeing the effects after carrying out exercises that had a positive impact on mental-health. Therefore, we had agreed that once we make a certain amount of profit we will be giving and hopefully be helping out a mental-health campaign. This brand looks to having styles which reflects personalities, inclusivity and diversity. This sportswear looks at pilates, yoga, weight-lifting, running and cycling.

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