12/05/2026
M&S recently announced they’re moving away from using tape measures in bra fitting appointments.
And while that may surprise some people Jackie has never believed bra fitting should rely on measurements alone.
Because real bra fitting is about experience.
Breast shape, density, tissue distribution, posture, brand sizing, fabric, support and comfort no tape measure can fully understand that.
Two women with the exact same measurements can need completely different bras.
At Sheen Uncovered we fit by eye, by training, by product knowledge and by years of experience working with real women’s bodies every single day.
And honestly that level of experience matters.
Independent lingerie boutiques invest in education, in understanding fit, in carrying a wider size range and in genuinely helping women feel comfortable and supported not simply assigning a number from a tape measure.
Jackie also stresses how important experienced staff are within independent lingerie stores like ours. Every member of our team is trained with real fitting experience because bra fitting is nuanced, personal and never one-size-fits-all.
Women deserve better than rigid measuring systems alone.
