The Etta Collection

The Etta Collection Etta produces beautiful, classy and unique clothing inspired by locations around the world.

10/06/2026

An evening in Provence in the Amélie Tunic 🪻

05/06/2026

I thought I’d answer a few of the questions I get asked most often - about why I started Etta, what inspires the collections, and what goes into creating each piece.

A little behind-the-scenes of the brand, from Milly x

St Tropez Life 🤍
02/06/2026

St Tropez Life 🤍

Etta started with a feeling I kept coming back to.Beautiful clothes I loved visually, but never fully loved wearing.Too ...
31/05/2026

Etta started with a feeling I kept coming back to.

Beautiful clothes I loved visually, but never fully loved wearing.

Too restrictive, too hot, too uncomfortable …

I wanted to create pieces that still felt elegant and feminine, but softer and easier. The kind you could wear from morning coffee to long lunches to late dinners without wanting to change halfway through the day.

Inspired by the slower rhythm of the South of France, Etta became about creating clothing that feels as good as it looks.

Thoughtfully made, designed to move beautifully, and created to be lived in.

Milly x

Over the past year, I visited Portugal several times to perfect this collection alongside the amazing people making and ...
27/05/2026

Over the past year, I visited Portugal several times to perfect this collection alongside the amazing people making and designing it - refining fits, reworking details, and obsessing over how each piece feels to wear.

From fabrics to finishes, every element was carefully considered to create clothing that feels effortless, comfortable, and beautifully made.

Slowly brought to life, exactly as it was meant to be. 🤍

A huge thank you to who helped me bring this collection to life and the team in Portugal who are fantastic at making beautiful clothes.

The Bleu d’été collection, finally. Inspired by the slower rhythm of the South of France - long lunches, warm evenings, ...
25/05/2026

The Bleu d’été collection, finally.

Inspired by the slower rhythm of the South of France - long lunches, warm evenings, salt in the air, and getting dressed without overthinking it.

Soft cottons, effortless silhouettes, delicate details, and pieces designed to feel as good as they look.

Made to move with you, stay comfortable all day, and be worn longer than planned.

Now live.
Shop via link in bio.

21/05/2026

Tomorrow. 9am.

After months of rebuilding, refining, and reimagining Etta, the collection finally launches tomorrow.

Inspired by the South of France and designed for slower days, long lunches, and warm evenings that turn into later ones.

Early access opened today.

Launch day: 22 May 9am

Address

Waldemar Avenue Mansions
London
SW65LX

Telephone

+447881305496

Website

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