Eudon Choi

Eudon Choi Womenswear designer, LONDON. Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul.

Here he acquired an in-depth knowledge of tailoring techniques and a great eye for detail, before moving to London to attend the Royal College of Art's MA in womenswear. Taking inspiration from art, architecture and historical figures, EUDON CHOI effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic

beauty he uncovers and reworks it. EUDON CHOI aims to create garments that adapt to an individual’s personality and marry into their wardrobe, offering something unique, understated and intellectual. Since launching his own label in 2009 Eudon has received numerous accolades for his work, most recently receiving support from the British Fashion Council and the Fashion Trust through the Fashion Trust initiative. EUDON CHOI is currently stocked globally, with his stockist list growing each season.

The Georgia Dress for Spring Summer 2026
12/06/2026

The Georgia Dress for Spring Summer 2026

London Sample SaleFriday 5th June, 12pm - 6pm Saturday 6th June, 10am - 5pmVisit us at:Studio 5The Rose Lipman building4...
03/06/2026

London Sample Sale

Friday 5th June, 12pm - 6pm
Saturday 6th June, 10am - 5pm

Visit us at:
Studio 5
The Rose Lipman building
43 De Beauvoir Road
London, N1 5SF

We look forward to seeing you there

Crisp cotton tailoring with structural silhouettes for SS26
25/05/2026

Crisp cotton tailoring with structural silhouettes for SS26

Spring Summer 2026 delicate details
23/05/2026

Spring Summer 2026 delicate details

For Spring Summer 2026, EUDON CHOI explores the Pueblo Revival - a distinctive architectural style that arose in New Mex...
22/05/2026

For Spring Summer 2026, EUDON CHOI explores the Pueblo Revival - a distinctive architectural style that arose in New Mexico in the early 20th Century.

Key pieces reinterpret wardrobe staples with a balance of structure and softness.

EUDON CHOI SUMMER ARRIVALSAvailable online now
14/05/2026

EUDON CHOI SUMMER ARRIVALS

Available online now

14/05/2026

wears the Kieran Knit Top and the Alia Trousers

🍎

EUDON CHOI SPRING 2026
20/03/2026

EUDON CHOI SPRING 2026

.rul layering with the kieran top 💛
19/03/2026

.rul layering with the kieran top 💛

EUDON CHOI SPRING 2026
18/03/2026

EUDON CHOI SPRING 2026

Address

London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447845560937

Website

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