Wecord London

16/06/2026

14/06/2026

Best Cheesecake in Knightsbridge. Period.

14/06/2026

Best coffee in Knightsbridge. Period.

#قهوة

10/06/2026

09/06/2026

Couple goals? We prefer couple bracelets.

08/06/2026

📍60 Beauchamp Place, London 🇬🇧

06/06/2026

We weren’t trying to reinvent anything.

We just looked at a watch, looked at a cord, and said: Why not?

Not because it made sense on paper. But because we wanted something that felt alive. Fun enough to wear every day. Versatile enough to go anywhere. Honest enough to last forever.

That question became the Soho Cord Watch.

Available for pre-order now. Launching at our Knightsbridge flagship this month, and in the Middle East beginning of July.

06/06/2026

We weren’t trying to reinvent anything.

We just looked at a watch, looked at a cord, and said: Why not?

Not because it made sense on paper. But because we wanted something that felt alive. Fun enough to wear every day. Versatile enough to go anywhere. Honest enough to last forever.

That question became the Soho Cord Watch.

Available for pre-order now. Launching at our London flagship this month, and in the Middle East the beginning of July.