A collection of street wear items available from London street wear brand 'DOWN WID IT'
Shop the latest street wear fashion and apparel for men, women and kids. With the freshest threads from the latest DWi collections, the DWi Store is your one stop shop for exclusive DWi Merchandise, Optimised for your iPhone, iPad or iTouch.. New exclusive products arriving weekly, the DWi Store app keeps you
in the loop with all the latest product launches, wherever you are. Stay in touch with DWi creator Manny Musa aka Cyko Logic with exclusive access to New Music and Videos. CONNECT WITH US ON SOCIAL NOW:
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DOWN WID IT® is a way of life, inspired, created and designed by Manny Musa aka 'Cyko Logic'. Promoting individuality by projecting the lifestyles of the creative mind. Through fashion, music, national campaigns, community events and more
influencing individuality is our main line of business. A lifestyle brand thats stands for something. Passionate, Influential and innovative, DWI is creativity and are redefining street wear culture with a vibrant approach to fashion. Working with Charities, Organisations such as the NHS and Celebrities DWI has contributed to urban street wear in the 21st century, reinforcing its position as one of the most inconspicuous UK fashion brands. DWI products represent a creative culture in street wear and are unsurpassed for their designs and limited edition pieces. Music and fashion has helped to provide the focus and given Cyko Logic the chance to shine through this great concept he has created, over the years DWi has grown from strength to strength with support from exciting artists such as Teezy, Lady Sovereign, Wizzy Wow, Peter Parker, Ice Kid, Dot Rotten, Double S, Amplify Dot, Kid Rad, Mz Bratt and many more, DWi has blown up into a very recognised independant label and has also received promotional casting on MTV many times! The idea behind 'Down Wid it' (DWi) is to be 'Ready right now'
Introduced in a colourful creative way DWi is changing the perceptions of the youth using the DOWN symbol, characters, statements and combining ideas based around creatives. Introducing a fresh perspective, being down is a clear vision and inspiring those to believe that any goal is achievable. Are you feeling down? The most recognised piece is the Superdown T-shirt
Becoming one of the only streetwear brands working alongside charities and the NHS's National Chylmidia campaigns producing incentives for 16-24 year olds, between 2009-2012 over 12,000 Down Wid It shirts have been distributed across 3 major boroughs in London being used in health clinics and youth centres all over!
'DWi' is for everyone as it is a brand with a very clear open message and a culture of empowerment and individuality.
