Whyte Studio™ by designer Bianca Whyte™ is a luxury brand that will introduce iconic and creative staple pieces designed to make the wearer express their individual style. Whyte Studio™ produces capsule collections built on creative construction and impeccable detailing using high-quality fabrics, hand selected by the designer to create transitional, durable pieces; a trend that is necessary in to
day’s market and seasonal weather conditions. Inspired by the designer’s time as a professional motocross athlete in Australia, Whyte Studio™ channels androgenous, unisex designs, through its trademark style – tailored, sports-inspired outerwear with unique detailing; built to last. The brand aims to create trans-seasonal collections with cross-functional jackets that will be that staple piece in your wardrobe. Whyte Studio constructs investment pieces that will forever be your favourite item; it’s the investment piece that compliments your wardrobe. Whyte Studio SS’18 will mesh the diversity of the ever-changing urban landscapes we live in, representing the juxtaposition of modern culture that celebrates the collective whole while establishing a strong sense of individuality in the wearer. A champion Australian motocross rider, she originally set out to design a range of motocross clothing. After graduating in 2011 as many aspiring fashion designers know, it’s a struggle to get your foot in the door in the fashion industry. Finally, after applying for endless jobs, she got a job as design assistant for the Kardashian Kollection where she realised her creative flair for womenswear. After 1 year she was promoted to Head Designer and was moved to LA to work closely with the Kardashian sisters Kim, Khloe and Kourtney. Four years in LA was a Hollywood dream come true for Bianca, designing also for celebrities such as Cindy Crawford and Kelly Osbourne, yet the contrasting situations of the fashion industry - from glamourous parties to sample fittings in cramped factories - kept her firmly grounded. Highly ambitious and driven, Bianca wanted a new challenge and was adamant to design for herself which is when her move to London and designing for label JAXKS came into play. As a small start up brand, Bianca was able to learn the intricacies of the business and here her business acumen blossomed. In June 2017, Bianca started her own label Whyte Studio™ with her mother, her original fashion icon. A person who encompasses all aspects of her creative surroundings, she is also known as DJ B WHYTE, an international house DJ. A DJ in demand, she spins at London’s most notable clubs such as Tramp and DSTRKT as well as playing during London Fashion Week at the hottest parties whilst finding the time to host a show on London’s Touch FM. Bianca’s creative drive is unstoppable
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