VAARA

A contemporary wardrobe tailored to the active body and for how we live.

17/06/2026

The only set you need this summer.

A nod to ‘90s beach chic, our new Towelling co-ords are crafted from soft cotton-blend terry and made for long days by the coast.

16/06/2026

Performance meets skincare in the Valentina Bra.

The latest addition to our ICONS collection is defined by statement design, exceptional support and a beauty-infused lining with Aloe Vera and Vitamin E.

Available now at VAARA.COM.

15/06/2026

Channeling ‘90s beach chic, our new Towelling Set is the ultimate post-swim throw-on, crafted in Portugal from super-soft Turkish terry.

Shop now at VAARA.COM.

14/06/2026

Meet our new Towelling Set.

The ultimate summer co-ords with a touch of vintage glamour, designed for carefree beach days and elegant idling poolside.

Available now at VAARA.COM.

13/06/2026

Summer looks good in ICONS.

Founder Tatiana Korsakova wears our new Bi-Colour set, where technical performance meets skincare innovation in one signature look.

07/06/2026

The Bra your skin will thank you for.

Featuring a beauty-infused lining that delivers the benefits of Aloe Vera and Vitamin E directly to the skin, our new Kate Bra redefines what activewear can do.

06/06/2026

One set. Endless plans.

From morning workouts to everything that follows, ICONS is designed for life in and out of the studio.

04/06/2026

VAARA Summer is loading.

Inspired by vintage glamour and the carefree spirit of the American coast, our new collection unfolds in chapters. The journey begins with ICONS, now available at VAARA.COM.

More to come.

01/06/2026

All Eyes on ICONS.

Our signature Bi-Colour collection returns with the same stand-out two-tone style, an improved fit and ultra-lightweight French double-knit.

Available now at VAARA.COM.

31/05/2026

Look iconic this summer.

Introducing ICONS, our new collection where performance, ready-to-wear and skincare meet. Defined by bold colour-blocking, flattering silhouettes and innovative French fabric infused with Aloe Vera and Vitamin E to care for your skin as you move.

Shop now at VAARA.COM.

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Website

https://vaara.com/

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