By Wale Adeyemi

By Wale Adeyemi Wale Adeyemi is a UK fashion brand, specialising in men’s & women’s streetwear - including hats, hoodies

The London based label run by designer/ stylist Wale Adeyemi has notched up a few landmark achievements in its 18 year history, but now begins a new chapter, launching its very first own-label store and gallery. Based in East London - Wale’s spiritual home – the new space will not be a homage to the designers eventful career – (stylist for the Beckhams, Creative Director for New Era, originator of much copied screen print hoodies and caps) but rather it’ll focus on the future – with a new collection and a new generation of musicians, DJ’s, filmmakers and other visual artists coming in to the mix. One of the youngest people to be awarded an MBE - for services to fashion in 2008 - Wale is used to challenging expectations. As a brand B-side is a amalgamation of influences, often conflicting with the preconceived notions of streetwear; ‘Growing up I was inspired by all sorts of things – style-wise I loved American sports wear and workwear, but I also loved what was happening with hip hop clothing too. I loved British tailoring as well as the styles that just kept coming out of the underground UK club scene’, explains Wale. ‘B-side is about all those influences. I call it a street wear brand because to me all those things are part of streetwear – from Punk to skate, to hip hop – mixing all those elements up in fresh ways is what B-side has always been about’. Press Enquires: [email protected]
Sales Enquires: [email protected]

B-side by Wale Store is on 58 Hanbury Street, E1 5JL London. 0207 4260764

THE PEOPLE MAKE THE MOMENT.A weekend of music, movement, and culture —with Walè Adeyemi out in the crowd. Carnival, 2026...
01/09/2026

THE PEOPLE MAKE THE MOMENT.

A weekend of music, movement, and culture —
with Walè Adeyemi out in the crowd.

Carnival, 2026.

01/09/2026

We brought the tees. You brought the energy.

Carnival weekend with Walé Adeyemi.

Ms Dynamite in Walé Adeyemi, 2005, for Time Out's Carnival Issue.A defining voice of British music and a moment in the W...
30/08/2026

Ms Dynamite in Walé Adeyemi, 2005, for Time Out's Carnival Issue.

A defining voice of British music and a moment in the Walé Adeyemi archive.

Run some Ms Dynamite this Carnival weekend.

Styled by: Claire Thriff

Weekends look best in Wále Adeyemi
28/08/2026

Weekends look best in Wále Adeyemi

Walé Adeyemi x FAMM Music has always been part of the Walé Adeyemi story.Our connection to British music and the artists...
27/08/2026

Walé Adeyemi x FAMM

Music has always been part of the Walé Adeyemi story.

Our connection to British music and the artists shaping it continues with Famm — an independent UK music label putting new artists and great music front and centre.

Discover more on Famm's website.

25/08/2026

The world keeps moving. Great pieces stay in the moment.

Made to be worn your way.Design in London, worn worldwide.
24/08/2026

Made to be worn your way.
Design in London, worn worldwide.

The right pieces stay with you.The Vinnie Tee
23/08/2026

The right pieces stay with you.

The Vinnie Tee

Classic Material : bucket season cruise control 🚘
21/08/2026

Classic Material : bucket season cruise control 🚘

Address

London

Website

Alerts

Be the first to know and let us send you an email when By Wale Adeyemi posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to By Wale Adeyemi:

Shortcuts

Share

Category