Luke is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working class hero and a bit of a rogue. Luke’s ethos is to put a fashionable twist on any men’s garment but without overdesigning to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the United Kingdom of Luke. The business has the same principles it started with eleven years ago. Luke’s innovative masculine takes on fashion; teamed with great quality and exclusive distribution means the brand continues to be at the forefront of the British fashion industry. Spring summer 2012 sees the brand continue its development into a leading menswear lifestyle offering with a strong summer outdoor feel. The great outdoors concept is brought to life by ‘Luke Sporting Goods’ - a nod of the flatcap to classic and vintage hunting apparel. Subtle outer detailing reminiscent of a country shoot with stash pockets to store your shotgun cartridges and hide your freshly poached pheasant are evident throughout and give a real sense of drama to the range. New exterior and hidden interior branding with artwork run with the theme which is a homage to old ‘Fishing, Hunting and Trapping guide books and permits’. The shop features the broadest selection of Luke apparel, footwear and accessories, which will really set it apart and ensure it is a destination store for Luke fans from all over the UK and beyond. The look of the store truly reflects the Luke brand. With a clean finish featuring classic Luke styling and the lion logo in all its glory, there really is a WOW factor – a unique shopping experience brought to you by Luke.
