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Desire is a powerful force in the fashion industry, as it creates a demand for new and pushes he boundaries of the exist...
10/04/2023

Desire is a powerful force in the fashion industry, as it creates a demand for new and pushes he boundaries of the existing.

Desire is the strong feeling of wanting or longing
Desire is the emotional connection we have with fashion
Desire is a powerful force in fashion
Desire drives our purchasing decisions.
Desire is influence
Desire is a buzz

You must understand the desires of your customers to create products that meet their needs and wants.

I used to like making New Year’s resolutions. Not anymore. As of this year, I officially do not like making New Year res...
05/01/2023

I used to like making New Year’s resolutions. Not anymore.
As of this year, I officially do not like making New Year resolutions.

Telling myself I need to accomplish something by a certain time is exhausting and hugely disappointing. The commitment made in a moment ends up being a lingering heavy burden and causes me waves of anxiety.

The feeling of failure that I feel if I don’t hit a goal by a given time on the calendar is horrible.
I don’t need that kind of pressure in my life.

After doing this for years, I am DONE.

Instead of setting time-bound goals, I set my sights on my desires WITHOUT a deadline.

Passing my driving test? (that’s been on my new years resolutions list for all over 20+ years)
That dream holiday?
Thriving business?
The ideal clients?
The freedom lifestyle?

Yes, yes, and yes, please. When the time is right.

Always trusting that if I could dream it, it would be mine, and I don’t need to worry about the WHEN.

Every day, I walk toward what I want.

That is not to say that I don’t do anything and just sit and wait for it miraculously to fall into my lap. On the contrary…

I learn.
I make moves.
I try new things and take risks.
I fail and trry again.
I keep going.

I am laser-focused on the desire.
But never on the WHEN.

Then, my book just happened…almost wrote itself and has gone to help so many people in a few short months.

Then, the dream mentors. They appeared in my life and have pushed and stretched me personally and business-wise in ways I never taught possible.

Then, the dream clients. All of them came “out of the blue” and more appear weekly.

…and so much more.

Every year, I get clear on my next moves. My bigger desires.

I reverse engineer who I need to be and what I have to do in order to achieve what I desire.

And all through the year, I make those moves. I stay laser focused on those desires.

We - yes you and me - WE don’t need to try to make it happen.

We just need to know that it can and it will.

And then we walk…
and we move…
and we lean out of that conform zone…
and we trust…

And we become the person…

And we do and think and move the way someone who gets what they want would..

Until the next thing you know, you’ve arrived.

Of course. 💁‍♀️🤌

Cheers to 2023 and all of the magic that is bound to happen for us all this year!

It is with great sadness and a heavy heart that we join the nation in mourning the inspirational and incredible, Her Maj...
09/09/2022

It is with great sadness and a heavy heart that we join the nation in mourning the inspirational and incredible, Her Majesty, Queen Elizabeth II. An iconic figurehead and role-model to all, her strength, humility and leadership will be greatly missed and her loss felt deeply. Our thoughts and love are with the Royal Family.

Queen Elizabeth II was Britain’s longest reigning monarch. Her influence extended to the realm of fashion and she is perhaps the pioneer in showing us how to use fashion as a tool for diplomacy. How she dressed was a careful and purposeful choice that sent messages outwardly, paid homage to loved ones and communicated respect on official visits.

“She was one of the first public figures to realise that her fashion could send a message and was able to use fashion on a much larger scale,” said royal fashion expert Christine Ross.

Out of respect, Fashion Insiders & Co will be going quiet on our usual marketing communication channels whilst we join the nation in mourning our great monarch.

Offers promoted earlier this week will remain available as previously announced.

Dessy xo

🚫Your business is NOT your baby.✅Your business IS your baby.Both statements are true! Knowing the distinction can be the...
31/07/2022

🚫Your business is NOT your baby.
✅Your business IS your baby.

Both statements are true! Knowing the distinction can be the missing piece in the success puzzle for your business.

Here’s why…

Your fashion business is NOT your baby. It is a container into which you pour your talents, dreams & hopes, vision for something bigger & better, your hard work & money.

To make a success of it you need to be clear headed & objective at all times.

👉🏻When it comes to knowing which designs to pick and sample.
👉🏻When it comes to strategically planning how to launch & grow your brand.
👉🏻When it comes to strategically knowing and deciding how to price your products.
👉🏻When it comes to knowing & strategically deciding who to employ first & when.

Building a successful fashion business means having the ability to be unemotional at key moments & have the clarity and strength to “kill your darlings”.

Kill the noise of uninvited opinions around you & you all the “wouldn’t it be nice if…” ideas that you’ll get or hear …

Kill designs you love but are not right for right now…

Kill opportunities that come your way but are not best aligned with your vision of your future brand…

Kill emotions and vibes that are not helping you get to the next milestone.

Above all you must be able to “kill” what is currently not working in your business even if you love whatever that is. Could be a product, could be a person you work with, could be a supplier or buyer…..

If it is not taking you to the next level - it is standing in your way and you must be able to remove the obstacle.

And yet your business is like a baby 👶
All the time you’ve taken to sit on the idea before you had the courage to start & launch was your pregnancy time.

Your “launch” was the birth of your brand and business 👶.

All the small & big things you have to do at the beginning so that your brand gets noticed, seen, products made….it is like feeding a newborn. You have to nurture your fashion business for it to survive the first 12-18 months.

… Continued in comments below 👇🏼

20/05/2022

Just because you started your brand and it is your "baby" doesn't mean that you know or have the skills to grow it and make it profitable. And unless it is profitable and operated in a way that allows it to grow - you will be stuck in a hamster wheel feeling exhausted and frustrated. So here is what...

13/05/2022

Jane Hamill, a successful ex-clothing designer and retailer who saw a growing need in this niche for honest advice and specific step-by-step strategies to run a profitable product business without losing your shirt – or your mind. In this episode we chat about all things fashion business, lessons ...

People buy because they NEED or DESIRE something.It is that simple.And it is your job (whether you like it or not, or yo...
10/05/2022

People buy because they NEED or DESIRE something.

It is that simple.

And it is your job (whether you like it or not, or your marketing person that you should brief and educate) how to tap into or create that need or desire. You have to emphasise how different (first) and better (second) your product is (compared to...).

So make it obvious and simple for them to know why they should pick you and not someone else.

They can't! They won't! You'll have to do it for them!

(Listen to ep66 of the podcast and discover how to make more sales and attract more attention and customers - link in ko-ment b-low)

04/05/2022

If you have a fashion brand chances are at some point or right now you might be wondering why you are not selling - at all or more of your products. It is very common for new brands to launch and sell nothing for a long time. Imagine having spent months and years working on your brand and a vast amo...

27/04/2022

Back in 2008 I launched my very own fine jewellery brand Deci London. Despite knowing so much after working for 10+ years in the fashion industry, launching and growing a brand and business of my own came with a whole new set of learning and lessons I didn't expect. Reflecting back on running the br...

15/04/2022

A childhood love for hats became a thriving business for Swiss-born, Thailand based Anne-Claude, the founder of accessories resort brand Mon Panama. When the pandemic came, the demand for her retail business overnight dried up. But closing down never crossed her mind. Her passion and determination t...

06/04/2022

Meet Monika Young, a London-based creative, ex-fast fashion buyer and a lover of all things California. When her buying job in Berlin started giving her the blues, she knew she had to make a change. She saw first-hand how fast fashion brands were destroying the planet and she wasn’t down for being...

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