Once Upon A Dua

Once Upon A Dua UK's 1st multi award-winning, Scandinavian influenced, faith-inspired kids lifestyle brand

Once Upon A Dua is a Scandinavian influenced children’s lifestyle brand that is faith-inspired. Once Upon A Dua is the solution to the modern day Muslim family, especially moms and dad’s looking for aesthetically pleasing, sustainable products that help them spark the love of Allah and our beloved Prophet sallalahu alaihi wasallam in the hearts, minds and imaginations of their little loved one's.

It’s aimed at parents that struggle to inspire faith in their young children with products that don’t compromise on their style aesthetics and values, which include sustainability, high quality and beauty in simplicity. Our products have often been described as iconic pieces that stand out from anything else the market has seen before. We are the first of it’s kind to bring a scandinavian influence to faith inspired products in the Muslim market.

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London

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