Whitby & Co

Whitby & Co Whitby & Co is an independent optical practice in the heart of London.

Offering complete eye care of the highest standard, our expert optometrists and opticians can help with all your optical needs. We are stockists of a wide range of designer frames and sunglasses from brands such as Lindberg, Orgreen, Tom Ford and Maui Jim. Whitby & Co provides a level of personal attention and traditional service that is second to none. Our eye care services include:

Expert Eye C

are for Individuals and Companies
Eye Tests & Examinations
Prescription Glasses
Contact lenses
Sunglasses
Sports eyewear
Eye Health Advice
Eye Emergencies
Walk In and Same Day Appointments
Referrals and follow-up

For more information or to make an appointment, get in touch on 020 7353 4455.

You may be remembering the sunscreen this week.But what about your eyes?With the UK’s ongoing heatwave, it’s worth remem...
27/05/2026

You may be remembering the sunscreen this week.

But what about your eyes?

With the UK’s ongoing heatwave, it’s worth remembering that UV exposure can affect your eyes too, even on cloudy days.

Over time, excessive UV exposure has been linked to conditions such as cataracts, irritation and other forms of eye damage.

A good pair of sunglasses with UV400 protection does more than reduce glare. It helps protect your eyes from harmful UV rays while keeping your vision comfortable in brighter conditions.

If you’re heading outdoors, don’t forget to protect your eyes as well as your skin.



📸

23/01/2026

Elphaba vs Glinda energy, but make it eyewear.
Two styles. Two moods. One very wicked result 🤗

Hit the slopes with clarity, comfort and confidence ❄️⛷️
 performance-driven ski goggles designed for bright sun, flat l...
11/12/2025

Hit the slopes with clarity, comfort and confidence ❄️⛷️

 performance-driven ski goggles designed for bright sun, flat light and everything in between. From photochromic lenses that adapt as the weather shifts, to high-contrast optics that cut harsh glare, ZEAL goggles help you see every contour on the mountain.

Whether you need wide-vision wraparounds, full-polarised protection or prescription inserts that fit your existing goggles, we’ve got options for every skier and snowboarder.

🏔️ Sharper contrast
🌨️ Reduced glare
👓 Custom lens inserts available

📍 Try them on in store at Whitby & Co.

02/12/2025

Hit the slopes with crystal clear vision ❄️

Whether you’re skiing, snowboarding, or heading off on your first winter trip, being able to see properly on the mountain makes all the difference.

Excited to announce that we now stock high performance ski goggles built for changing light, harsh glare and fast moving conditions.

✔️ Photochromic lenses that adjust to light automatically
✔️ Polarised options to cut through glare on bright snow
✔️ Wide-view designs for better peripheral vision
✔️ Universal prescription inserts, so you can keep your favourite goggles and still see perfectly

Come and try them on in person at Whitby & Co. and we’ll help you choose the right setup for your next snow adventure.



Winter classics, built to last ❄️Moscot’s timeless frames - rich colour, beautiful craftsmanship, effortless style. Pop ...
19/11/2025

Winter classics, built to last ❄️

Moscot’s timeless frames - rich colour, beautiful craftsmanship, effortless style. Pop in and try them on at Whitby & Co.

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07/11/2025

Do you find yourself squinting through headlights, halos or bright streetlights when driving at night?
You’re not imagining it... night time glare is a common problem, especially if you already wear glasses.

The good news? Your lenses can make a big difference.
Beyond a standard anti-reflection coating, brands like Nikon, Essilor and Zeiss offer advanced glare-reducing lens treatments specifically designed to improve contrast and clarity in low-light conditions.

They can help with:
✔️ Halos around headlights
✔️ Blinding oncoming traffic
✔️ Low-contrast vision in the dark
✔️ Eye strain on night journeys

If you’re struggling, it’s absolutely worth exploring these options, especially as darker evenings draw in.

👓 At Whitby & Co, our opticians can advise on the right lens technology for your eyes, lifestyle and prescription.
📅 Book an eye test or styling appointment via the link in bio.

Comfort should come first. Our specialists can review your fit, material and wearing habits to keep your eyes happy and ...
31/10/2025

Comfort should come first. Our specialists can review your fit, material and wearing habits to keep your eyes happy and hydrated.

Address

29 Fleet Street
London
EC4Y1AA

Opening Hours

Monday 8:45am - 5:30pm
Tuesday 8:45am - 5:30pm
Wednesday 8:45am - 5:30pm
Thursday 8:45am - 5:30pm
Friday 8:45am - 5:30pm

Telephone

+442073534455

Website

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