Forgotten Tribes

Forgotten Tribes Natural. Original. Comfortable — Independent Women's Clothing brand championing natural fabrics.

We are a tiny independent British womenswear brand, championing eco-friendly and innovative natural fabrics. We’re on a mission to create natural, sustainable fashion at fair prices. We are passionate about crafting high-quality, original garments designed for comfort and durability—simple, modern designs built to last.

Don’t forget to celebrate your loved ones this Valentine’s Day 🤍Whether it’s through words, moments, or something a litt...
10/02/2026

Don’t forget to celebrate your loved ones this Valentine’s Day 🤍

Whether it’s through words, moments, or something a little tangible, remember to pause and appreciate.

We can’t help much with the emotional part, but if you choose to say it with silver jewellery, we’ve got you covered.

Beautiful pieces, speedy shipping, and a gift box made for the moment.
However you celebrate, have a wonderful time with those you love ✨

09/02/2026

New colours available 🙂‍↕️

Our best selling t-shirts in h**p and organic cotton are now available in new summer colours.

January always feels like a reset: we take stock, reflect on what worked (and what didn’t), and set the tone for what’s ...
06/02/2026

January always feels like a reset: we take stock, reflect on what worked (and what didn’t), and set the tone for what’s next.

In the studio, summer development is winding down and next winter is already in full swing. We’re excited to sign off the final samples for our cotton gauze and h**p–organic cotton range. Now our focus shifts to denim and pullover tops for winter.

We also did our first studio shoot of the year with our new model, Eloise. See last slide.
We love her calm energy. She brought such a grounded, quietly confident mood to our clothes.

How was your January? Tag us .

A little photo dump from our last location shoot.It was one of those grey winter days — constant rain, flat light, and a...
28/01/2026

A little photo dump from our last location shoot.

It was one of those grey winter days — constant rain, flat light, and a lot of quiet worrying about logistics and whether we’d get anything usable at all.

But somehow, it all came together. The results surprised us in the best way. You’ll spot many of these images on our website, but these are the in-between moments — the imperfect, unpolished frames we couldn’t bear to discard.

Let us know if you’d like to see more location shoots and our clothes worn in real life.

As we always work with a “fabric-first” mentality at the core of our design process, we wanted to share with you a full ...
23/01/2026

As we always work with a “fabric-first” mentality at the core of our design process, we wanted to share with you a full list of our hero fabrics.

We source every fabric with care, taking into account environmental impact, chemical processes, fabric character, garment care, wearability and durability.

We prioritise natural fibres and consciously minimise the use of synthetics wherever possible. As no material is without compromise, we carefully consider the strengths and limitations of each fibre before choosing how it’s used.

Please scroll through the slides to see the fibres we work with, and why.

3. H**p
4. RWS Merino Wool
5. Organic Cotton
6. Cotton/Cashmere
7. Viscose pt.1
8. Viscose pt.2 - Bamboo & H**p
9. TENCEL™

A couple of BTS shots and material close-ups from our shoot in Crystal Palace. This was so much fun and really looking f...
11/01/2026

A couple of BTS shots and material close-ups from our shoot in Crystal Palace. This was so much fun and really looking forward to doing this again in another space.
What setting should we choose next?

Toned down or a pop of colour? What’s your favourite? I definitely know mine 🤭
08/01/2026

Toned down or a pop of colour? What’s your favourite? I definitely know mine 🤭

Dear all, Thank you for being part of our community. Without you, we wouldn’t be able to do what we love. We’re always l...
03/01/2026

Dear all,
 
Thank you for being part of our community. Without you, we wouldn’t be able to do what we love. We’re always listening to our customers, whether the feedback is good or bad.
 
We wanted to briefly reflect on what we did right and what we got wrong last year, as well as share what’s coming in 2026. One of the great things about being a small, independent company is that we can pivot and adapt quickly, and our customers’ voices have a real influence on our decisions. So please feel free to share your feedback or ideas about what you’d like to see — we’ll always do our best to make it happen.
 
Overall, 2025 was a good year and one of significant change. We hired a new designer, doubled down on quality, eco-friendly fibres, and ethical manufacturing, upgraded our website, and made several internal changes that will help us truly reach our sustainability and quality goals in 2026.
 
However, not everything was a success. We adjusted our style slightly in an attempt to appeal to a wider audience, but the response wasn’t always what we had hoped for. While our latest range featured our best fabrics and craftsmanship to date, some designs may have felt a little too toned down — perhaps too mainstream.
 
But don’t worry — we’ve listened, and we’re bringing back more interesting, quirkier designs that are closer to our roots. In 2026, you can expect more distinctive designs and cuts, better-than-ever fabrics and overall quality, more colours and textures, and a more diverse range of models in our photoshoots.
 
Once again, we’d like to thank you for your continued support and wish you all the very best for 2026.
 
Steven & Yi
Founders, Forgotten Tribes

GRAND OPENING! We have today launched our new website makeover. 🥳 As we keep pushing to make it easy to understand the n...
12/12/2025

GRAND OPENING! We have today launched our new website makeover. 🥳
As we keep pushing to make it easy to understand the natural fabrics we use, you can now easily learn about all the materials, our manufacturing ways, shop by fabric category and much more.
Check it out and let us know what you think ☺️

25/11/2025

For the chill coffee days. Enjoy autumn and layer up in all natural h**p, bamboo, wool, cotton and cashmere 💚

14/11/2025

What are you waiting for? Autumn/winter drop online now. Our best natural fabric combinations yet!
H**p, bamboo and I will leave the rest as a mystery for you to find out 🤭 There is definitely some gems in there.
Let us know the best natural material you have in your wardrobe. Is it from Forgotten Tribes?? 👀

Address

London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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