The Goods Agency

The Goods Agency Full service brand agency for the independent eyewear, accessory, lifestyle and goods sectors.

The Goods Agency was born out of a need for a “full service” destination consultancy for the eyewear and subsequent fashion and lifestyle sectors. Inspired by the boom in demand of independent goods, we set about developing a concept agency that provides all the necessary services to deliver full brand success, specifically against corporate competition. Our team and clients are made up of “opinio

n formers” – individuals and brands who lead the way in their market sectors. We deal primarily with the hard to reach “early adopters”, and have the ability to establish a platform of credibility for your brand that inspires consumer desire and wholesale growth, before rolling out communications to a wider mainstream audience.

Strategy and longevity are key to us, and we can offer an economic and, crucially, transparent agency service that feels like an in-house extension of your brand. No overblown retainers, no “promise the world”, no excuses, no hidden fees, bills or expenses, we like to share with our clients. We are a selection of individuals with excellent track records of delivering what is required of us. Our approach means that The Goods Agency and client grow together in unison, and we are ultimately rewarded when you start to see the fruits of our work benefit your business. We have already been the agency, the in-house, the client and the consumer. It is these experiences that qualify us to deliver the services we outline.

OUR SERVICES

• PUBLIC RELATIONS ~ consumer print, online, digital and blogger
• PUBLIC RELATIONS ~ trade and industry publications
• PUBLIC RELATIONS ~ VIP, influencer and celebrity product seeding and brand ambassadors • MARKETING ~ brand messaging and identity
• E-MARKETING ~ brand to consumer direct communications
• WHOLESALE & DISTRIBUTION SERVICE ~ to key fashion and optical channels world-wide
• DISTRIBUTOR & AGENT CONNECTING ~ in global territories
• TRADE SHOW ~ representation and ex*****on
• EVENT MANAGEMENT ~ brand trunk shows, parties and press days
• BRAND SPONSORSHIP ACTIVATION ~ across the consumer demographic
• DESIGN, ART DIRECTION, ADVERTISING & POS
• PHOTOGRAPHY ~ still life, main fashion and print / digital look-book service
• COPY AND EDITORIAL SERVICE
• WEB DESIGN AND MAINTENANCE ~ web site construction and deliverance
• E-COMMERCE CONSULTANCY
• RETAIL SOLUTIONS ~ pop up and stand alone retail consultancy

Nouvelle Fiction Sun by  has journeyed from the workshop into the world.A collection of colours ranging from frosted aqu...
15/04/2026

Nouvelle Fiction Sun by has journeyed from the workshop into the world.

A collection of colours ranging from frosted aquas to vivid greens and ripe yellows, with glossy and sandblasted finishes.

Shapes that are serious about how they are made, but light about how they are worn.

Sun lenses that don’t only protect you from light, but let you exist within it.

Ready for a life in the sun?

The collection is now on display at paloceras.com and at select boutiques world wide.

It’s the Formula 1 has been waiting for….the ever stylish Charles LeClerc at the Monaco Masters wearing the “Last Idyll”...
13/04/2026

It’s the Formula 1 has been waiting for….the ever stylish Charles LeClerc at the Monaco Masters wearing the “Last Idyll” sunglass by Franco-Canadian luxury eyewear house - a huge thanks to CC ❤️
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is available from and selected luxury retailers and opticians worldwide-wide.
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The  team round up the best metal sunglasses of Summer 26 featuring .la &  🕶️ ——
25/03/2026

The team round up the best metal sunglasses of Summer 26 featuring .la & 🕶️
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It’s the  effect - mix and blend with  🕶️ ——
24/03/2026

It’s the effect - mix and blend with 🕶️
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It’s STYLE! The Sunday Times Style to be precise, featuring industry favourite glove company  - big ❤️  ——
24/03/2026

It’s STYLE! The Sunday Times Style to be precise, featuring industry favourite glove company - big ❤️
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Well, if it isn’t Madonna wearing 🇬🇧 brand  - a Goods move right there 🫠——
20/03/2026

Well, if it isn’t Madonna wearing 🇬🇧 brand - a Goods move right there 🫠
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19/03/2026

A JOURNEY IN FRAMES⁣
Maison Kitsuné × A.SOCIETY⁣
x

From Paris to Tokyo to Hong Kong, eyewear becomes a cultural object.⁣ Crafted in Japan with architectural precision.⁣

Each package is conceived as a keepsake, inspired by postcards and traditional Chinese chops. Four exclusive seals have been created for the collaboration. One rare chop appears in 1 out of every 10 boxes.⁣

Now available online and in stores.⁣



Well Monday has delivered this week. Olivia Dean wears the  Valentina Sunglasses in Black⁠⁠
23/02/2026

Well Monday has delivered this week. Olivia Dean wears the Valentina Sunglasses in Black⁠

 for  ——Spring 2026 Couture——Developed between Helsinki, London, Paris and Valencia - engineered by us at  - huge round ...
29/01/2026

for
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Spring 2026 Couture
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Developed between Helsinki, London, Paris and Valencia - engineered by us at - huge round of applause to all involved. What a great start to 2026.
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Now for all generations .la ——Big 🙏🏻 ——
28/01/2026

Now for all generations .la
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Big 🙏🏻
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One of the most anticipated optical drops of 2026 comes from ——Presenting Nouvelle Fiction, an optical collection that t...
15/01/2026

One of the most anticipated optical drops of 2026 comes from
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Presenting Nouvelle Fiction, an optical collection that translates the sculptural Pebble frame for all-day wear.

Six new shapes reinterpret Paloceras’ signature elements: inflated silhouettes, rounded contours, and spherical tips in lightweight, prescription-ready frames.

Crafted from premium Mazzucchelli acetate, the frames explore a curated yet unexpected colour palette across 17 distinct options, hand-finished with a high-gloss polish and gold-plated Visottica hardware.

Nouvelle Fiction studies the fusion of fiction and function, offering clarity of vision while keeping fantasy in focus.

Available now at paloceras.com with blue-light + UV-blocking lenses.

Coming to select optical boutiques worldwide in January 2026.
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Address

91 Brick Lane
London
E16HL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447740185802

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