ROVE London

ROVE London Multi-brand womenswear boutique based in London. A beautifully curated store of international brands

21/08/2026

You’ve already grabbed most of these before we’ve even had the chance to post… comment SHOP to get the links or head down to the store to see them for yourself.

19/08/2026

We are totally obsessed with these new ins from Dôen… which is your fav?

Head into store or shop online at rove-London.com

18/08/2026

Save the hours trawling online looking for the best of sale, because we’ve done it for you.

Head down to store to shop sale or comment SHOP to get all the links in your inbox.

ROVERS, we are totally totally obsessed with this weeks new in Dôen styles! This is the new silk Adelana Dress in this b...
15/08/2026

ROVERS, we are totally totally obsessed with this weeks new in Dôen styles! This is the new silk Adelana Dress in this beautiful cut (I’m obsessed with the v neck, too). Styled so perfectly with the Petra cardigan in Seafare for those chillier late summer days we sort of hope are coming soon… how gorgeous is this look?

Come see the pieces in the store this weekend or comment shop to get the links.

PS thank you so much for all the love on our Boutique magazine feature, we cannot wait for you to read it when it comes out.

Alyssa & lily x

The most amazing time was had in NYC a few weeks ago for my bachelorette... obviously I had to wear ROVE! ⁠⁠Going back ...
10/08/2026

The most amazing time was had in NYC a few weeks ago for my bachelorette... obviously I had to wear ROVE! ⁠
⁠
Going back to the US to celebrate with friends and family was so much fun... who wants a ROVE NYC guide?! ⁠
⁠
Alyssa x

07/08/2026

This is not a drill… our Lili Claspe restock is finally here!

You sold her out almost as soon as she came in so we got a full restock as fast as we could!

Comment SHOP to get the link straight to your inbox to sna yours up now, or head into store to see how beaut they are in real life.

Lily & Alyssa x

We are so excited to share our first ever podcast! Thank you so much Elizabeth Stiles - Fashion Brand Consultant How to ...
06/08/2026

We are so excited to share our first ever podcast! Thank you so much Elizabeth Stiles - Fashion Brand Consultant How to start a fashion brand for having us on the podcast on Monday… we can’t wait for you to hear it!

Lily & Alyssa x

05/08/2026

You’re not going to know what you did before you had this weeks new ins…

Hello, have you seen those clutches?!

Comment SHOP to get the links straight to your inbox, or head down to the store to see everything for yourself.

Restock alert, ROVERS. Dôen’s best selling Henri blouse is back in store, in black and white. If you’ve already pre-ord...
04/08/2026

Restock alert, ROVERS. Dôen’s best selling Henri blouse is back in store, in black and white.

If you’ve already pre-ordered yours, it’s heading out today…If you’ve haven’t ordered yours yet, what are you waiting for?

Head into store to try yours on or comment SHOP to get the link straight to your inbox.

Lily & Alyssa x

03/08/2026

Playing dress up is the ultimate way to define your style… which is exactly what we can help you do, here at ROVE.

Everything we stock is hand picked by us, Lily & Alyssa, to bring ease, beauty and joy to your wardrobe. Head down to the store to explore for yourself.

Or you can explore Alyssa’s looks in our annual summer sale by commenting SHOP, and we’ll send the links sent straight to your inbox.

Address

333 Portobello Road
London
W105SA

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 4pm

Website

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