Gudrun Sjödén English

Gudrun Sjödén English Gudrun Sjödén www.gudrunsjoden.com creates clothes and home textiles in a unique style. Sustainable style with an emphasis on Scandinavian design.

“I want to spread a little happiness and make everyday life a bit more beautiful. To me, creating clothes is all about adding colour and creating shape around a personality.”

Gudrun Sjödén creates fashion and home textiles in completely unique designs. It’s about design with individual expression in colour, form and exciting mixtures of patterns. Functional, timeless styles in nature’s own materials that can be mixed and matched in the short and long term, designed to suit women of all ages, shapes and sizes. Follow us here on Facebook to get all our latest news.

We’re back with an Instagram live from our colorful store in Copenhagen! Majken and her team will be showing and talking...
27/08/2026

We’re back with an Instagram live from our colorful store in Copenhagen! Majken and her team will be showing and talking about our exciting “The Traveller” collection 🚂

Tune in on today, Thursday August 27th at 5pm GMT– see you there: https://www.instagram.com/gudrunsjoden/

Postcard from our NYC store team🧡Layers are the perfect travel companions, ready for changing climates and days spent ex...
26/08/2026

Postcard from our NYC store team🧡

Layers are the perfect travel companions, ready for changing climates and days spent exploring. 🧳🍂 Our chapter "The Traveller" brings together comfortable, versatile essentials made for wherever the journey takes you.

Autumn celebration in store with eco printing workshop 🧡Come explore our new capsule 'The Traveller' and transfer the co...
22/08/2026

Autumn celebration in store with eco printing workshop 🧡

Come explore our new capsule 'The Traveller' and transfer the colours of early autumn onto fabric in our workshop with Susannah Hall / ✨

Enjoy drinks and nibbles and be inspired by the adventurous new collection concept of travels through time and space.
Try you hands at using seasonal leaves and flowers to eco-print their patterns onto a scarf to take away🍂

Susannah lives on a narrowboat travelling along the Grand Union canal with her container garden and quails. She teaches traditional crafts including natural dyeing, ecoprinting and wool skills. www.susannahhall.london

We hope to see you for a colourful Saturday full of inspiration!

When:
Saturday 29 August, all day celebration, workshop 2pm - 4 pm

When two colleagues think same, same but different ✨️Sanvi jersey dress and top worn by Melissa and Emilia.
19/08/2026

When two colleagues think same, same but different ✨️

Sanvi jersey dress and top worn by Melissa and Emilia.

💚 The secret to a wardrobe that lasts? Pieces you'll reach for again and again. Soft jersey, cosy knits and easy-to-wear...
18/08/2026

💚 The secret to a wardrobe that lasts? Pieces you'll reach for again and again. Soft jersey, cosy knits and easy-to-wear woven styles in colours and silhouettes designed to be mixed, matched and loved for years to come. Perfect for layering with prints, colour and favourite pieces from our unique collections.

Look a little closer and you'll spot Gudrun's signature touch: contrasting details, unexpected pops of colour and thoughtful craftsmanship. ✨

Swipe to discover our Wardrobe Essentials ➡️

🏡 Welcome to our little house on Gotland.Linen drying in the breeze, tables set for gathering, and creative moments bath...
17/08/2026

🏡 Welcome to our little house on Gotland.
Linen drying in the breeze, tables set for gathering, and creative moments bathed in summer light. A place where everyday life takes centre stage – and where our home collection becomes a natural part of it.

Swipe to take a look inside ➡️

Step into the warmth ☀️In the pottery studio, morning light meets blooming patterns, soft textiles and colours borrowed ...
13/08/2026

Step into the warmth ☀️
In the pottery studio, morning light meets blooming patterns, soft textiles and colours borrowed from nature. A quiet moment, suspended somewhere between creativity and everyday life.

Swipe for a glimpse of the collection ➡️

Have you ever noticed how a field changes with the seasons? 🌾From the fresh greens of spring and the golden hues of late...
13/08/2026

Have you ever noticed how a field changes with the seasons? 🌾

From the fresh greens of spring and the golden hues of late summer to the deep, earthy tones of autumn. These shifting landscapes became the starting point for Vast fields – a collection inspired by nature's colours, textures and embroidered details.

Swipe to see how the fields unfold across the garments ➡️

Heavy raindrops on sun-baked earth. A cool breeze drifting through the air. Fragrances awakening as lush greenery unfurl...
04/08/2026

Heavy raindrops on sun-baked earth. A cool breeze drifting through the air. Fragrances awakening as lush greenery unfurls in every direction. 🌧️🌿

Our autumn collection, Monsoon, is inspired by that long-awaited shift – when the skies open and nature breathes a sigh of relief. Deep shades of green, grey and dark red come together in layers, movement and contrast, echoing the transition from warmth to coolness.

A sense of renewal. A new season on the horizon. ✨

Behind every collection are hundreds of decisions. 🌸 Hand-drawn ideas, fabric swatches, colour studies and concepts in c...
03/08/2026

Behind every collection are hundreds of decisions. 🌸 Hand-drawn ideas, fabric swatches, colour studies and concepts in constant motion. We explore, refine, test and rethink – until everything feels just right.

Would you like to see more of our design process?

Address

65-67 Monmouth Street
London
WC2H 9DG

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