The Cross Shop

The Cross Shop One of the very first London lifestyle boutiques, selling an eclectic mix of fashion, homeware, gift The Cross first opened its doors in the summer of 1996.

It was one of the very first London lifestyle boutiques selling an eclectic mix of fashion, houseware, gifts and kidswear. Today The Cross still manages to delight and surprise its customers with its ever changing delicious stock… fashion labels such as Dosa, Bombshell, forte forte, Avril Gau, SSung, Penny Chilvers, English Weather… for homeware we have cushions and rugs by Andi Art, hand painted

lights by Tay Trading, textiles by Nathalie Lete and unique vintage finds…Kidswear by Dandy and Spinning tops. The Cross girls are renowned for their exceptional friendly and helpful service… If you are unable to visit in person we are always happy to help by email or telephone! Lots of love from The Cross girls x x x

17/06/2026

Longtime friend of the Cross, artist Toby Mott has made us a new piece to commemorate our 30th Birthday!

We have collaborated many times over the years… in the early 2000s, Sam came up with the idea to reimagine Toby’s lines series on baseball T-shirts, an iconic Cross piece!

More recently we worked together showcasing his “I ❤️ my neighbourhood collection”

Here’s to another 30 years…

💚9 years. Always in our hearts 💚
14/06/2026

💚9 years. Always in our hearts 💚

12/06/2026

A love letter to Dosa, this collection honours a designer whose work continues to inspire us and generations of Cross customers alike. Celebrating the beauty of pieces that deserve to be cherished for years to come, it is one of many stories we look forward to sharing as the Exclusively Cross project continues to unfold…

Come and see our beautiful selection of jewellery from some unique and special designers 🫶
11/06/2026

Come and see our beautiful selection of jewellery from some unique and special designers 🫶

London summer, styled 🌞From sunny afternoons to golden hour evenings, shop our favourite warm weather looks of the seaso...
09/06/2026

London summer, styled 🌞
From sunny afternoons to golden hour evenings, shop our favourite warm weather looks of the season 🥰

29/05/2026

Injiri summer heatwave 🌞 Come visit us at the Cross for essential summer must haves ❤️

27/05/2026

Unveiling our beautiful mural painted by the talented Tanya Thompson and her amazing team ❤️

Derived from our iconic interior wallpaper and reimagined on our blushing pink wall front… A big birthday pressie to ourselves 😍🥳

Address

141 Portland Road
London
W114LR

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

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