The Cross Shop

The Cross Shop One of the very first London lifestyle boutiques, selling an eclectic mix of fashion, homeware, gift The Cross first opened its doors in the summer of 1996.

It was one of the very first London lifestyle boutiques selling an eclectic mix of fashion, houseware, gifts and kidswear. Today The Cross still manages to delight and surprise its customers with its ever changing delicious stock… fashion labels such as Dosa, Bombshell, forte forte, Avril Gau, SSung, Penny Chilvers, English Weather… for homeware we have cushions and rugs by Andi Art, hand painted

lights by Tay Trading, textiles by Nathalie Lete and unique vintage finds…Kidswear by Dandy and Spinning tops. The Cross girls are renowned for their exceptional friendly and helpful service… If you are unable to visit in person we are always happy to help by email or telephone! Lots of love from The Cross girls x x x

05/09/2026

Thank you to everyone who came to our super archive sale 🛍️

We are now wrapping up, welcoming new season collections in store!

Our sale will be available online 🫶

03/09/2026

The Cross Archive Sale 🛍️

⏰ Friday 4th to Saturday 5th 1030-530pm
📍 The Cross Shop, 141 Portland Road W11 4LR

Irresistible prices, one off pieces and re stocking hourly!

01/09/2026

Summer at the Cross 2026 ❤️
And what a summer it has been 🌞 The biggest highlight has been the celebration of our 30th Birthday with all of the wonderful designers and loyal customers!

Thank you to all the Cross Girls for a fabulous season 💖

We are closed Carnival weekend 🎉Saturday 29th -Monday 31st August We re open Tuesday 1st September 10.30-5.30pm ❤️
27/08/2026

We are closed Carnival weekend 🎉
Saturday 29th -Monday 31st August

We re open Tuesday 1st September 10.30-5.30pm ❤️

26/08/2026

Fabulous Archive Sale 👀🛍️

🗓️Friday 4th - Saturday 5th September
⏰10.30-5.30pm
📍The Cross 141 Portland Road W11 4LR

We have accessories covered ❤️ Which one is your favourite?
25/08/2026

We have accessories covered ❤️
Which one is your favourite?

Showcasing the new delivery from incredible Yaser Shaw. 💫“Tradition preserved in every thread.”The perfect accessory as ...
21/08/2026

Showcasing the new delivery from incredible Yaser Shaw. 💫
“Tradition preserved in every thread.”

The perfect accessory as the evenings get cooler and autumn draws near. 🍂

19/08/2026

Come and spoil the grandchildren in our toy emporium 💖

Plenty of treats for yourselves too 🥰

17/08/2026

We are loving the London summer, styling .gustavsson with your go to denim to pop in to your favourite store.. the Cross! 💖

Lightly stepping in to autumn with new Injiri ❤️ Available online and in store ☺️
14/08/2026

Lightly stepping in to autumn with new Injiri ❤️
Available online and in store ☺️

Address

141 Portland Road
London
W114LR

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

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