Freedom Underwear

Freedom Underwear Can't wait to take your bra off at the end of the day? Freedom Underwear are creators of the world's most comfortable D+ bras. Wireless bras, that actually work.

Completely wire-free, with incredible shape and support in sizes 28 - 40, D - HH cup. We exist to do one simple thing - support women where it matters. Primarily, we do this through the freedom.bra™. Women who wear a D+ cup bra have fewer shops to buy from, and a small range of options. Most of these are uncomfortable and unattractive. We bring comfort and modern design to those women who need the

extra support. Secondly, we support women where it matters the most through our collaboration with Free The Girls. Bras and the second-hand clothing market provide a safe and powerful economic opportunity for women in the developing countries that they serve. We will be including a pre-stamped mailbag in your order so that you can return your unwanted gently-used bras and help provide a starting inventory for women in need of support. Learn more at freethegirls.org. Finally, we'll always support women through our imagery and messaging. We hate the status quo of the lingerie industry and the damaging effect it has on women, with it's lack of inclusivity and anti body-positive message. We promise to be a breath of fresh air.

Honoured to be now stocked at Breakout Bras 🦋🦋 Breakout Bras have a team of dedicated enthusiasts on a mission to help w...
17/04/2024

Honoured to be now stocked at Breakout Bras 🦋🦋 Breakout Bras have a team of dedicated enthusiasts on a mission to help women find their perfect fit. With a bra fitting experience like no other, they make sure every woman feels fabulous and supported, one bra at a time!

Our white Freedom Bra is being discontinued and the clearance sale is now on - only £33! While stocks last. ⚪
08/04/2024

Our white Freedom Bra is being discontinued and the clearance sale is now on - only £33! While stocks last. ⚪

RePosted  •  My uniform these days 🤍💕
06/02/2024

RePosted • My uniform these days 🤍💕

 Wire free. Large cups. Small bands. Scoopy support.  I was gifted a  freedom bra and I was skeptical - but now I’ve ord...
06/02/2024

Wire free. Large cups. Small bands. Scoopy support. I was gifted a freedom bra and I was skeptical - but now I’ve ordered more. 10/10 - I’ve been trying to do a video about them but I keep getting banned cause apparently bras are too sexy for TikTok and Reels. 🤣

 Our lovely Peach Caramel in a  non-wired bra in Clay. The perfect pairing! 😍
06/02/2024

Our lovely Peach Caramel in a non-wired bra in Clay. The perfect pairing! 😍

Goodbye D-HH, Hello A-DWe’ve got big news! After nearly three years of providing wire-free support to D-HH women, Freedo...
01/04/2023

Goodbye D-HH, Hello A-D
We’ve got big news! After nearly three years of providing wire-free support to D-HH women, Freedom Underwear is pleased to announce a pivot to manufacturing exclusively A-D lingerie from now on.

Our founder Alex Pluthero explains, “Women told me they were frustrated with the lack of choice in D-HH sizes, especially without a wire, but it became clear to me that they were wrong. So we’re moving to focus on the vastly underserved segment of A-D sizes exclusively.”

…not! To celebrate April Fools Day and hopefully some warmer spring temperatures soon, use the discount code DTOHHFOREVER for 20% off everything expiring today and tomorrow.

Introducing our limited edition colour, Rose. 🌸🌸A perfectly delicate pink, a brilliant new addition to your 'lighter' br...
05/01/2023

Introducing our limited edition colour, Rose. 🌸🌸

A perfectly delicate pink, a brilliant new addition to your 'lighter' bras.

L I M I T E D E D I T I O N - get your whilst you still can. 🌹

Pre-Order today. Expecting shipping date 10th January 2023.

Honoured to have our Freedom Bra here together with an incredible Boost breast form. Boost’s breast form design revoluti...
31/10/2022

Honoured to have our Freedom Bra here together with an incredible Boost breast form.

Boost’s breast form design revolution started by listening to the experiences of women who had treatment for breast cancer.

When Sam Jackman’s mum had a mastectomy as part of her breast cancer treatment, she found her traditional silicone gel prosthesis was hot, sweaty and uncomfortable and unsuitable for an active lifestyle. So Boost was born! They create allof their products in Cornwall, UK in a batch production process. They also collect silicone waste and can recycle Boost products if they are no longer needed. Boost forms are presented in reusable cotton bags as well, to avoid unnecessary plastic. They are truly fantastic!

Worth every penny 👏👏👏👏👏
30/10/2022

Worth every penny 👏👏👏👏👏

Interested in trying us for a while? Get 10% off your first order and see the comfort for yourself! Free returns & excha...
26/10/2022

Interested in trying us for a while? Get 10% off your first order and see the comfort for yourself!

Free returns & exchanges always.

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London

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