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Up Your Denim

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Up Your Denim

UYD... Up-cycling brand which reconstructs unwanted, second-hand and thrown-out denim, giving new li Hannah Gravestock.PhD. Designer/Researcher

About
Up Your Denim is a contemporary up-cycling brand, offering on-trend sustainable fashion and fashion accessories. Focusing on high quality finishes and with a keen eye for detail Champaneri reconstructs unwanted, second-hand and thrown-out denim, giving new life to old jeans, jackets, etc. Never underestimate the beauty to be found in unwanted denim. As Champaneri proves, in skilled hands the

history of a garment can inspire an entirely new story. UYD provides examples of just such stories, demonstrating how the past and present can be brought together to create something new and exciting. Key to UYD’s success is Champaneri’s ability to utilize both vintage and modern surface decoration techniques such as patchwork and appliqué. By combining these skills with elegant design and inventive cutting UYD boasts beautifully constructed eco-friendly style. History;
Growing up in Leicester surrounded by a large clothing and manufacturing industry Champaneri has always had a keen interest in fashion. Pursuing this interest she undertook formal training in London, finishing as a graduate from the Wimbledon School of Art with a degree in Historical Costume Interpretation. Since then Champaneri has worked as a freelance constructor, developing specialist techniques required for a broad range of projects including the construction of period garments and ice skating costumes. UYD is the accumulation of these skills and experiences and was inspired by a moment of frustration with an ever increasing amount of clothing waiting to be thrown away. More specifically a moment that involved 15 pairs of jeans sitting unused at the back of Champaneri’s wardrobe. Judging the denim fabric too valuable to bin, Champaneri began cutting and constructing them together to form new designs. Over the next few years Champaneri continued to work and re-work old denim, transforming the old and unwanted into the stylish and desirable. A refined process that now sits at the heart of Up Your Denim, Champaneri’s approach to up-cycling makes this a company to watch out for in the future.

31/07/2021

If you’re in London tomorrow, I’ll be doing my thing at South Bank 12-5pm.

Pic: One of the first upcycled denim pieces I made almost 20 years ago. Using 4 pairs of 2nd hand jeans!

30/03/2021

These sold out straight away but I will be adding more soon. DM me if you’d like to make an order.
Reconstructed from 2nd hand jeans and bleach dyed by hand.
Link to my Etsy shop in my bio.

29/03/2021

Hello! Bleached tie-dye denim hair scrunchies 💙

21/03/2021

2nd hand jeans reconstructed into this patchwork cushion cover. Now available in my Etsy shop (link in bio)

22/02/2021

My number one tip to anyone who is new to sewing.... iron iron iron. It makes all the difference.

Zip from online orders
.uk

06/02/2021

More denim dyeing

08/08/2020

Customer request. Upcycling jeans into a facemask with the help of my jean-a-ma-jig to get through all those layers.

03/08/2020

Customer request. Well its a bit scary when you have to cut up an expensive tie and only get the one chance with minimal fabric. It worked out well in the end.

31/07/2020

I love all the denim mask requests I've had. This one was a bit scary cutting into someones expensive pair of jeans. 😱

27/05/2020

Denim seems to be a favourite. Made with upcycled jeans and cotton lining.

20/05/2020

Recycled denim. Always wondered what I would make out of this. Never thought it would be face masks.

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