LORA GENE Atelier

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LORA GENE Atelier

We design for women that are complex and interesting, as women actually are. Made responsibility with focus on craftsmanship.

We believe you deserve one brand that doesn’t want to reinvent you. LORA GENE is a sustainable women's lifestyle brand, based in London, UK

18/02/2026

Lazy dressing 101 👌🏻
When you don’t want to think, but you still want to look like you did

17/02/2026

What if less is enough?

This time around, instead of pretty words and pictures there was a question on the mood board that led the season. And we are going to explore it further in the coming year.

The first part of Spring is very much about comfort and simplicity, not that we’ve ever been about anything else.

Lots of cotton in the knits, which is a new thing for us, but Ani really outdid herself this time.

I hope you’ll love it too. It’s compelling, not complex.

05/02/2026

Cutting through the noise of today’s “reinvent yourself every 5 minutes” culture isn’t easy is it.
Effortless does take effort…. but most of the work is figuring out your own taste, one that doesn’t just look like you, but feels like you.

03/02/2026

It’s coming ✨

Colour options are here, wide range of sizes- as usual, and some blends with cotton. We also have few surprises coming in the new season- it’s all very exciting

30/01/2026

Someone had to say it..

28/01/2026

“But silk is way too delicate -the snags, the stains …”Polyester’s had great PR, hasn’t it?

Funny how things are mislabelled when misunderstood- strength specifically.

*In case you need visual proof of what we do to our silk.

15/01/2026

Starting tomorrow at 6pm (UK time) here on Stories & in person in our studio if you have a chance to drop by. ( we always have drinks in house 😊)

As usual, everything will be shared in advance: full details, T&Cs, and what to expect, so you can browse and decide calmly.

There’s quite a lot this round, which makes Archive Sale the right name, we hope you’ll find some pieces you’ll love and cherish ✨

12/01/2026

Silk has no alternative. End of.

If you’re ever unsure, twist it and let go.
It creases softly and keeps finding its way back. It responds and it feels almost alive. ( almost )

What it doesn’t feel like?
Unwrapping plastic.

It’s the closest to us - structurally, materially, physically.

09/01/2026

We have a little Sale going on atm.

Take only what moves you ✨

P:S Swipe left to last bit- proof that it’s worth the wait.

05/01/2026

n 2026, we’ll keep talking about textile fibres as much as ever. We’re just changing how the conversation happens. More showing, less explaining.

We’re past the point of gathering evidence that natural fibres are closer to us in every possible way. It’s time to let the materials speak for themselves.

WARNING ‼️ Please don’t burn your sweaters. If you’re ever unsure, take a small loose thread and test that. Plastic will always melt. That’s all you need to know.

02/01/2026

Kicking off 2026 with another brilliant Gene Woman we want you to meet.

Bethany has this light, wholesome energy that just feels good to be around. Effortlessly cool, open, warm. Maybe it’s the natural London thing, maybe it’s just her but whatever it is, you feel it immediately and it goes beyond cool.

She’s an author of six books yes, six. A personal trainer. And, as she says herself, “various other things.” She genuinely feels like someone you could start a restaurant with on a whim and trust it would somehow work out.

A true Leo presence. She doesn’t demand attention she simply draws your curiosity in and invites you into her space. Enjoy

28/12/2025

This space was always about a certain taste for life. The kind shaped by curiosity. By how we choose, how we make, how we live. What you wear and how you eat, the same instinct at work.

We make clothes and we will keep making them. In 2026, we widen the lens a little.

Not by volume, just better decisions.

Stay curious and enjoy the table ✨

Address

London

Website

https://www.loragene.com/

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