LORA GENE Atelier

Home
United Kingdom
London
LORA GENE Atelier

We design for women that are complex and interesting, as women actually are. Made responsibility with focus on craftsmanship.

We believe you deserve one brand that doesn’t want to reinvent you. LORA GENE is a sustainable women's lifestyle brand, based in London, UK

26/08/2026

No commentary on plus sizes, Ozempic chic or whatever body shape happens to be trending this season. Beauty is beauty. , with that smile and that energy ❤️
That’s all.

24/08/2026

The founder content no one asked for 🙃 yet here I am.

In other words: come rant/laugh with me on a Monday?

On a more serious note — let’s keep the focus on the things that actually matter and stop buying, clicking, and feeding into the rage bait.

I rest my case.

19/08/2026

The internet is full of complaints and obviously we can’t answer them all but we are around.

You know we’ve never spammed or asked you to constantly share or shout, not what I’d imagine your experience with us should be. But If you feel like sharing this or give us a shout, that’s always appreciated ( much more than you would imagine actually).
I just want you to wear the good stuff. We make good stuff That’s all. ❤️

13/08/2026

Another heatwave has proven itself a very efficient fabric expert 😉

*reporting live from 36C London

11/08/2026

This is exactly what happens when we have some silk organza deliveries 😅

07/08/2026

You don’t want to miss this week’s newsletter!
(Landing in your inbox tomorrow- for a change 😉.)

Gorgeous Shiori Clark / クラーク志織 is taking over to share her favourite pieces from us, what she’s been up to —including her latest book—and a few exciting projects she’s been working on lately. We have a whole mini collection named after her, it only right to show you why.

We’ve also got a few special treats lined up before we wrap up our Summer Sale.

P;S we’ll share the full conversation with Shiori here too but the inner circle is always a priority. If you haven’t signed up yet- Why?

28/07/2026

Transparency is underrated. (In clothes, too.)

In hindsight, I probably named the company wrong. It should have been: Lora Gene: Overthinking garment making since 2010 😅

23/07/2026

It’s NOT the same. No notes- just don’t confuse it.

22/07/2026

The psychology of touch (and the drama of selling mostly online 🫠)

It all makes sense, doesn’t it? We live in a world competing for our eyes and ears, yet one of the most fundamental human experiences is touch.

And honestly, often, when we’re choosing fabrics, I dream about having an infinite marketing budget where the entire strategy is simply to send everyone a piece—for free. 😅

Because I’m certain that touching our fabrics would do more than any digital marketing campaign ever could. ( also we don’t tap nails on screens …so )

17/07/2026

A little food for thought before the weekend.

There is a very common misconception that most people make when buying clothes now; they truly don’t distinguish between available choice and experienced choice. The first is served, processed, frictionless whilst the latter is lived, felt, and understood. Experienced is what makes your taste - yours. And available is when You feel like you’re choosing freely, but you’re choosing within a pre-curated environment

I’m truly interested in having the conversation around taste or what I call “ the death of taste” ( ok maybe near death 😅). Because it seems that what we think and believe is our taste is often simply what managed to catch our attention more quickly, and efficiently.

Next newsletter will dive into this more so if you haven’t yet subscribed, now is a good time 💫

Address

London

Website

https://www.loragene.com/

Alerts

Be the first to know and let us send you an email when LORA GENE Atelier posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to LORA GENE Atelier:

Want your business to be the top-listed Clothing Store in London?