Fred Perry

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FRED PERRY. Original since 1952. Over seven-decades strong, Fred Perry remains one of the few brands that has true iconic product - the Fred Perry Shirt.

An instantly recognisable logo - the Laurel Wreath. Authentic heritage - within sports and music history. Fred Perry aficionados remain so dedicated that Laurel Wreath tattoos have become part of our culture. The Laurel Wreath has adorned Fred Perry clothing since its inception in the 50’s. Fred Perry has become synonymous with sports and music and has an innate Britishness that has transcended both time and nationality. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.

14/10/2026

Moments from the launch of Thailand's newest Fred Perry shop – we're open now at ICONSIAM in Bangkok! See you soon?

13/10/2026

Fred Perry x CRAIG GREEN in Berlin. Shop the new collaboration online now.

10/10/2026

Fred Perry x CRAIG GREEN on the streets of London. Stop by our Soho shop to discover the full collection.

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08/10/2026

Only at Fred Perry: new lines just added.

From the very first dyed tennis shirt to a subcultural standard, our Black Ch*****ne colourway has been a cornerstone of our DNA since the 1950s. Its maverick ethos pairs perfectly with traditional tartan patterning – a lasting motif which is equally integrated into countercultural history.

Hit the link below or stop by your local Fred Perry shop to discover exclusive pieces that you won't find anywhere else.

https://www.fredperry.com/only-at-fred-perry

*****ne

06/10/2026

"From the word "Play", Perry was a very panther, all eagerness".

Manchester Guardian, 29th July 1936. A glowing write-up of the man himself's defence of the Davis Cup as he bested Australia's Jack Crawford.

Fred lead Great Britain to a fourth consecutive Davis Cup title that day at Wimbledon. It would be his final appearance in the competition where, nine decades later, he still holds the individual record for the most total match wins whilst representing Great Britain.

05/10/2026

Fred Perry: the new Official Apparel Partner of the Davis Cup

The premier international competition in tennis and a contest where Fred Perry himself led Great Britain to four consecutive victories from 1933 to 1936, there's no better place for the Laurel Wreath to make its home.

Tennis has always been in our DNA – it's time to get back to the game.

02/10/2026

Modern transitional jackets, patterned shirting and reworked versions of our iconic Fred Perry polo shirt: discover the newest ways to wear the Laurel Wreath now.

Shop now.

https://www.fredperry.com/men/new-releases

01/10/2026

Our DNA examined through the lens of CRAIG GREEN. Find the full collection now online and in select Fred Perry shops, including Soho, Paris, Berlin, Madrid and Tokyo.

https://fred-perry.visitlink.me/JJ_sTQ

30/09/2026

Fred Perry x CRAIG GREEN.

Find the full collection online and in select Fred Perry shops now.

https://fred-perry.visitlink.me/b_M67x

29/09/2026

Fred Perry x The Streets: a very special evening with at to mark the launch of our limited collaboration.

Thanks to everyone who came down and got hold of their own piece of subcultural history.

Address

London
London
+44

Website

http://www.fredperry.com/

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