16/08/2026
Clothes affect how you feel more than you think!
I found information about interesting study called “Enclothed Cognition” in 2012.
During the study, people were divided into groups. Some were told they were wearing a doctor’s robe, while others were told they were wearing a painter’s robe.
And here is the most interesting part — both groups were wearing the exact same white robe.
However, the group who believed they were wearing a doctor’s robe performed better on attention tasks.
This shows something very interesting: a piece of clothing is not just a piece of clothing.
It can affect how we feel, how we behave, and how we perceive ourselves. And what matters is not only the clothing itself, but also the symbolic meaning we give to it.
But clothes don’t only affect us.
We are also affected by how other people are dressed.
Imagine this situation.
You meet a man wearing a uniform. For example, a ship captain’s uniform. Well-groomed. Neat. Or a pilot.
Automatically, certain feelings arise.
Respect. Trust. Authority.
Now imagine the same man dressed simply in a worn-out T-shirt and stretched, dirty shorts.
You probably wouldn’t even pay much attention to him.
And this is where it is worth stopping and thinking.
What we wear sends a certain signal.
And what other people wear is also read by our brains as a signal.
We don’t even realise how much information we try to “read” from someone’s clothes within the first few seconds.
That’s why clothes are not just about fashion.
They are about communication, how we feel, how we behave, identity, and how we perceive ourselves and others.
But just stop and think for a moment:
Don’t sports clothes make you feel more ready to move?
Doesn’t a comfortable robe and pyjamas make it easier for you to relax?
Doesn’t a suit make you feel more focused, professional and confident?
Maybe clothes affect us much more than we realise.
So, what did you wear today?
And most importantly — how is it affecting YOU?