VAAI Womenswear Brand

A few days in the Greek Islands.Packed light.Wore this everywhere. Poolside mornings, sea air, and our Bea shirt that wo...
07/05/2026

A few days in the Greek Islands.

Packed light.

Wore this everywhere.

Poolside mornings, sea air, and our Bea shirt that works for every part of the day.

The kind of piece that earns its place in your suitcase every time.

28/04/2026

A jumpsuit designed by bringing together what you loved most.

The ease of our Chloe dress.
The structure of our Claudia trouser.

Made to order, with intention - not excess.

Created for weddings, the races, celebrations and moments that matter.

Not Just A Colour.Mustard, shaped through texture.A tone that comes alive through movement and light.Paired with natural...
23/04/2026

Not Just A Colour.

Mustard, shaped through texture.
A tone that comes alive through movement and light.

Paired with natural materials, it feels both elevated and easy.

22/04/2026

A study in texture and tone

Soft knit.
Herringbone.
Carved wood.
Mother of Pearl.

Nothing Excessive.
Everything Intentional.

Designed for light, movement, and everyday ease.

Vision.Artistry.Authenticity.Individuality.Four values that shape everything we create at VAAI.From the first idea to th...
07/04/2026

Vision.
Artistry.
Authenticity.
Individuality.

Four values that shape everything we create at VAAI.

From the first idea to the final piece, our focus has always been on designing clothing that feels considered, effortless, and true to the women who wear it.

VAAI - since 2018.

04/04/2026

A moment before the next destination.

Signature ruffle white trousers.
Denim with structure.

Effortless dressing, designed to move with you.

VAAI(pronounced VAY)VisionArtistryAuthenticityIndividualityMore than a name.A way of designing.Since 2018.
02/04/2026

VAAI
(pronounced VAY)

Vision
Artistry
Authenticity
Individuality

More than a name.
A way of designing.

Since 2018.

17/03/2026

There’s always that outfit.
The one that makes you walk differently, stand a little taller and suddenly you’re striking poses you don’t plan on!

From my girls and I - Happy Mother’s Day. To all the wonderful mums out there who go above and beyond to be the best mum...
15/03/2026

From my girls and I - Happy Mother’s Day. To all the wonderful mums out there who go above and beyond to be the best mum they can be.

These two are the drivers who empower me, love me, mould me to be the best I can. The reason I do what I do.

Relationships that are unconditional and full of fun, love and laughter ❤️

Hetal, Vaishvi and Anjali

Happy Mothers Day 🌹

The Rosa Birds of Paradise shirt — now sold out.A piece so loved we might just bring it back by special request. DM to p...
16/12/2025

The Rosa Birds of Paradise shirt — now sold out.

A piece so loved we might just bring it back by special request. DM to pre-order ready for January.

Designed to be worn, layered, and lived in — season after season.

Inspired and shaped by art and atmosphere.
Immersive experiences of iconic artists, with a long-standing admiration for Almond Blossom by Van Gogh - his movement, colour, and quiet depth woven into inspiration and our creative process.

Our muse Iva shows us a softer way to wear our detachable bow tie shirt.
Layered beneath a sleeveless knitted top, such that a colourful shirt becomes part of a winter story — practical, elegant, and endlessly adaptable.

Beautiful fabrics, carefully sourced and thoughtfully chosen.
Each one selected not just for how it looks, but how it feels, wears, and endures.

From the archive.
An embroidered expression of our enduring fascination with birds — hand-embroidered by our founder and creative director, Hetal.
A motif that continues to take flight across our collections.

VAAI - crafted slowly, made with intention.

A little glimpse of what’s in store — and our opening hours as we count down to Christmas.Pieces designed to carry you f...
09/12/2025

A little glimpse of what’s in store — and our opening hours as we count down to Christmas.

Pieces designed to carry you from day to evening with considered ease: style that moves with you, comfort that never compromises, and silhouettes that feel right for every moment. Perfect for seasonal festivities and beyond.

Thoughtful gift ideas crafted from leftover fabrics — small, beautiful objects made with intention, ensuring nothing goes to waste.

And we’re so excited to share our very first gender-neutral cashmere-blend scarves. Soft, timeless, and made to be lived in for many seasons to come.

We look forward to welcoming you in the run-up to Christmas ✨

The 192 Collective, 192 Upper Street, N1 1RQ. Closest stations Highbury & Islington.

Monday- Saturday: 11am-6pm
Sunday: 12-5pm

Address

London

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