Safiro

Welcome to the world of SAFIRO - sustainable luxury womenswear for the passionate and purposeful.

26/09/2025

Worn with elegance and allure by our dear client, the Azore Citrin couture skirt flows beautifully in silk jacquard — luminous, refined, and cut in a silhouette that is both sophisticated and irresistibly feminine. ✨

As the Monaco Yacht Show celebrates the world of luxury this weekend, we celebrate the women who define it in their own way. 🌊💛

01/08/2025

Honoured to be featured in Mayfair Times ✨
Our Emerald Venus scarf appears in the Artistic Licence edit alongside icons of beauty and craftsmanship — Lalique Art and Rémy Martin XO — on the Editor’s message page in August edition.

A heartfelt thank you to dear Selma for this beautiful feature.

10/07/2025

In a world of fast fashion and fleeting trends, craftsmanship like this is true luxury.

Our Orchid Whisper Dress is a testament to that belief - where every line, every seam, every texture is shaped with precision.
Designed with over 25 individually cut pattern pieces and composed of five distinct fabric textures, the dress is an orchestration of precision and couture-level craftsmanship.

At SAFIRO, we honour the traditions of couture — where garments are shaped slowly, thoughtfully, and by hand.

Each panel — whether pearlised French leather or corded lace — is hand-cut and perfectly positioned to follow the body’s natural rhythm. No shortcuts. No compromises.

This level of precision, artistry, and refinement is rare — and rightly so.

The result is not just a garment, but a creation worthy of the woman who wears it. A reflection of her discernment, her standards, her story.

From couture fabric to final stitch, it’s a promise of integrity. Every detail is flawless. That’s luxury — the SAFIRO way.

09/07/2025

When the occasion matters most, you deserve a look as unique as your story.

For her wedding day, our client Merrill chose to honour her personal style with a bespoke dress inspired by her favorite materials — leather and lace, created for her special moment.

Together with her stylist Nicoletta , she envisioned a look that was modern, elegant, and unapologetically her own.

Merrill selected our Orchid Whisper Dress, originally launched in deep burgundy and inspired by the sensual contours of Georgia O’Keeffe’s orchid paintings.

In close collaboration with Merrill and Nicoletta, we reinterpreted the dress in pearl ivory — with custom-created pearlescent ivory stretch leather from France and exquisite French corded couture lace.

We also created bespoke embroidery to complement the lace and reflect the dress’s delicate structure and lines.

The overall look was beautifully curated by Nicoletta with a couture hat by Victoria Grant with matching pearlised leather details, adorned with soft feathers and veiling - poetic finishing touch that echoed the dress’s quiet drama and elegance, and paired with gold DiMinno heels in luminous white gold detailed with pearls — culminating in a total look that felt effortlessly magnificent.

From vision to final look, elegance is a team effort — thoughtfully curated, and always personal.

07/07/2025

Spotted: dear Selma in our Emerald Venus scarf - styled with gold, Louboutins and joined by radiant company at Claridge’s. ✨ Style, grace and a touch of art 🖼️

22/04/2025

We are honoured to introduce our recent collaboration with the renowned wildlife photographer from South Africa Chris Fallows represented by to bring you ‘Wings of the Ocean’ and ‘Deep Sea Majesty’ — wearable tributes to the beauty of the ocean and grace and resilience of humpback whales, launched in celebration of Earth Day 🌍

The square shawl for ladies in cashmere and silk with herringbone weave and hand-rolled edge transforms a moment of ocean beauty into art you can wear. Featuring Chris’s iconic photograph ‘Shimmer’, the design of the shawl for ladies captures the hypnotic scene of a whale lifting its fluke skyward, water cascading like sugar from a slice of black forest cake.

When folded diagonally, the fluke becomes like a pair of elegant wings in the form of a heart across the back — a powerful symbol of love, freedom and harmony with nature.

With the circular composition enriched by a tranquil sky and seagulls, with this design we wanted to remind about the beauty of our planet, our deep connection to the planet — and our responsibility to protect it. Once nearly extinct due to industrial whaling, humpback whales have returned to the seas in song, offering a message of hope that we’re proud to share through this collaboration.

Explore more of Chris’s extraordinary work at , and discover the full story behind this design at safiro.com — the shawl is available now in time for spring and summer in limited edition, alongside Deep Sea Majesty, an elegant cashmere and silk scarf for him.

💙 Style with meaning. Wear what you care about. 💙

30/03/2025

For Mother’s Day, a tribute to quiet strength.

This Mother’s Day, we honour women who move through life with quiet strength, fierce love, and timeless elegance.

Introducing Snow Leopard’s Grace — SAFIRO’s silk creation, inspired by the beauty and resilience of one of nature’s most powerful creatures.

Combined with vibrant iris flowers in purple, yellow, and fuchsia, this scarf is for women who lead with presence and poise.

Crafted in silk with double-sided print and finished with a superior couture hand-rolled edge — where every stitch disappears like a brushstroke, appreciated by those who understand true craftsmanship.

In honour of Mother’s Day in the UK, receive a complimentary Elegance Duo scarf ring in silver with every purchase of the Snow Leopard’s Grace Scarf. 💖

15/02/2025

Art meets elegance in the heart of Miami 🎨✨

A vision of grace — wrapped in our exquisite Neutra House cashmere and silk scarf featuring the art of Andy Burgess in cashmere and silk, flowing effortlessly like a masterpiece in motion.

Despite its vibrant multicolored and blue tones, this scarf pairs beautifully with white and beige tones, making it a perfect statement for the fresh, light palettes of spring. 🌸

Captured during Miami Art Basel, where creativity and style collide, this moment celebrates the fusion of fine art and modern elegance.

Step into spring with color, confidence, and artistry. 💫

14/02/2025

Love starts from within. 💖✨

This Valentine’s Day, celebrate romance, confidence, and self-love with effortless elegance. Wrapped in the soft embrace of our Pink Iris cashmere scarf and the delicate beauty of gold lace, this look radiates confidence and elegance against the breathtaking Burj Khalifa skyline — a reminder that true luxury is not just in what you wear, but in how you embrace yourself.

Because the most beautiful love story begins with you. 💫🌟

19/11/2024

A tribute to art, elegance and femininity. 🌸✨

Introducing Whispers of Pink Irises, the first design in SAFIRO’s new collection of art-inspired cashmere and silk shawls and scarves. Inspired by Georgia O’Keeffe’s iconic art and designed by our Founder Yulia Shirokova, this luxurious piece brings delicate pink blooms and flowing lines to life.

Soft, elegant and versatile, it enhances your femininity with every drape and transforms any outfit into a masterpiece. Its versatile palette from light grey to blues and soft pastels, allow endless styling possibilities - from our sought-after Teal Lace Corset to bright blues and timeless neutrals, discover endless styling possibilities.

✨ A fusion of art and luxury fashion, created for those who cherish elegance. ✨

Exclusively available at Nicola Donati Luxury Style Retreat in Belgravia and in our online boutique (link in bio).

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Address

Nicola Donati Luxury Style Retreat, 60 Kinnerton Street, Belgravia
London
SW1X8ES

Telephone

+442036338513

Website

https://www.safiro.com/

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