Bata decided to build one of the biggest shoe factories we have ever seen in Europe. He came from a long line of shoe makers and entrepreneurs. His nickname was none other then ‘The King of Shoes’ and he lived to defend that title. Bata’s organization employed 16,560 people, maintained 1,645 shops and 25 enterprises. He was truly the ‘Manolo’ of his time. Bata died in 1965. and so our factory beca
me the ‘Borovo’ we know today. Under the new leadership in socialist Yugoslavia, the production was blooming so the factory and it’s workers became the national pride. We all wore Startas, Boromina, Borosana and we wore them with pride. They carried the social status of being young and cool. And boy were we cool: rock and roll, Beatle mania… our shoes lived to see it all. Till the 1990s the production was never stopped. As we all know early 90s was a time of big unrests and transitions in Yugoslavia. The factory was sent to sleep and was only awoken in the late years of that decade. It was now in the hands of newly formed independent Croatia that knew exactly what needed to be done. The production was soon resumed and we never forgot to treasure the tradition and love that has been planted in this building. Today our mission is to spread the word about this jewel still blooming in Europe. Using only organic, raw materials and strictly producing hand made goods we want to spread the word that this is still possible and we hope that with your support, as our customers, we will be able to challenge other brands and say: ‘How do YOU produce your shoes?’. Startas and Co is a lifestyle brand that will help fight unfair trade and terribly dangerous production spreading widely with each day by setting an example. All of our shoes come with the etiquette ‘Handmade with Love in Croatia’- and we stand behind every word. We are here today to prove that fairtrade and production still go hand in hand and we hope that together with your help we can challenge unfair and unhumain conditions in which many of our luxury goods are made.