Startas + Co.

Startas + Co. Welcome to Startas + Co the home of sustainable, handmade shoes made entirely of raw natural materials. It all started in 1931. when Jan A.

Bata decided to build one of the biggest shoe factories we have ever seen in Europe. He came from a long line of shoe makers and entrepreneurs. His nickname was none other then ‘The King of Shoes’ and he lived to defend that title. Bata’s organization employed 16,560 people, maintained 1,645 shops and 25 enterprises. He was truly the ‘Manolo’ of his time. Bata died in 1965. and so our factory beca

me the ‘Borovo’ we know today. Under the new leadership in socialist Yugoslavia, the production was blooming so the factory and it’s workers became the national pride. We all wore Startas, Boromina, Borosana and we wore them with pride. They carried the social status of being young and cool. And boy were we cool: rock and roll, Beatle mania… our shoes lived to see it all. Till the 1990s the production was never stopped. As we all know early 90s was a time of big unrests and transitions in Yugoslavia. The factory was sent to sleep and was only awoken in the late years of that decade. It was now in the hands of newly formed independent Croatia that knew exactly what needed to be done. The production was soon resumed and we never forgot to treasure the tradition and love that has been planted in this building. Today our mission is to spread the word about this jewel still blooming in Europe. Using only organic, raw materials and strictly producing hand made goods we want to spread the word that this is still possible and we hope that with your support, as our customers, we will be able to challenge other brands and say: ‘How do YOU produce your shoes?’. Startas and Co is a lifestyle brand that will help fight unfair trade and terribly dangerous production spreading widely with each day by setting an example. All of our shoes come with the etiquette ‘Handmade with Love in Croatia’- and we stand behind every word. We are here today to prove that fairtrade and production still go hand in hand and we hope that together with your help we can challenge unfair and unhumain conditions in which many of our luxury goods are made.

FINAL SALE is now on! Shop all styles for £10 plus FREE delivery! Hurry as the stock is very LIMITED: https://startasand...
15/05/2017

FINAL SALE is now on! Shop all styles for £10 plus FREE delivery! Hurry as the stock is very LIMITED: https://startasandco.com/

Our kickstarer campaingn is live! Get involved and receive exclusive discount on our amazing vegan shoes: https://www.ki...
15/03/2017

Our kickstarer campaingn is live! Get involved and receive exclusive discount on our amazing vegan shoes: https://www.kickstarter.com/projects/655481561/boromina-2017

We are Startas + Co., a sustainable fashion brand focusing on vegan, natural footwear. Handmade with love in Croatia since 1931.

Total interior love!
14/03/2017

Total interior love!

Coming soon to startasandco.com, sign up to our newsletter to stay in the know on all our latest offers and launches!
13/03/2017

Coming soon to startasandco.com, sign up to our newsletter to stay in the know on all our latest offers and launches!

We're feeling it..
19/09/2016

We're feeling it..

Pink is the new... well pink! The most charismatic color of the season has completely taken over the fashion week so far. We are feeling it...

Sale Now On! 30% Off All Styles. Shop Before We Drop!
10/09/2016

Sale Now On! 30% Off All Styles. Shop Before We Drop!

When weekend,
10/09/2016

When weekend,

How to master transitional dressing like a pro? Head over to our blog now! Happy Spring everyone!
08/05/2016

How to master transitional dressing like a pro? Head over to our blog now! Happy Spring everyone!

Not sure how to master transitional dressing? Let us fill you in on a little secret. Milan, Paris, London, New York fashionista's have been taking on the streets with latest trainer heroes left right and center. It is indeed a perfect go to transitional piece. Easy to style, not to mention run betwe...

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