Aloura London

Aloura London New Luxury Womenswear Brand. THE BRAND

Aloura is the creation of London College of Fashion graduates, Rachel O’Mahony and Emily Hill.

Fusing modern eveningwear with elegant embroideries, hand-stitched embellishments and chic tailoring, Aloura offers premium cocktail dresses skillfully created to bring style and femininity to every woman. THE STORY

British designers Rachel and Emily established the Aloura brand after graduating from London College of Fashion in 2014. With combined experience at some of the most reputable fashion

establishments including McQueen, Burberry, Celine, Mulberry and British Vogue; the young designers founded Aloura in response to a gap in the market for high quality, fitted, elegant and reasonably-priced eveningwear that appeal to outgoing yet sophisticated woman. The ready-to-wear collections are inspired by designers’ inimitable sense of style; sophisticated, classic and daring

Address

The Savoy, Strand
London
WC2R 0EZ

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