21/05/2026
45°C in India, and I wouldn’t be anywhere else.
This is home for me. Not in the postcard sense — home in the way the heat settles on your skin, the way a market smells of raw cotton and dust, the way Punjabi sounds when it’s the language all around you again.
These last few days have been spent on the road. Sourcing fibres and buttons from Panipat and Delhi. Checking in our our production and tailoring unit in South Delhi. Back to the weaving centre in Punjab. Long days in a heat that slows your thoughts right down — choosing cotton, checking dye lots, sitting at the loom with our weavers, working through every detail by hand.
People ask why we don’t just hand this part off. Why I’m standing in a Delhi market at 45 degrees instead of sending someone. The answer is simple: we want to be across our entire supply chain. We source it, we travel for it, we dye it, we weave it, we finish it. Ourselves. We call it farm-to-closet, and we mean it literally.
That’s not stubbornness — it’s control. When your own hands touch every step, you know exactly what goes into each piece. the cut.
And the truth is, we love this part. The sourcing, the sweat, the slow figuring-it-out. We enjoy the process as much as the finished piece — maybe more.
The piece you eventually wear is the last page of a long story. Swipe through — this is the rest of it. Stay tuned for more 🙏
— Guni
