Adeela Salehjee

Adeela Salehjee is a London based designer, knitwear specialist, creative director and entrepeneur with well over a decade of business, luxury and fashion industry experience. Her extensive training includes a BA degree in Textile Design from Central Saint Martins where she specialised in knitwear, as well as a BA in Business Marketing from the American University London. Since graduating she has

worked for and been head-hunted continuously by many well-known fashion houses including Dior Couture, Calvin Klein and Vivienne Westwood amongst others. Her experience has ranged from designing and developing collections, directing and managing large creative teams, fashion sourcing, building and nurturing client and production relationships, through to working on marketing and PR activities. It has also led her to having an intricate understanding of both foreign and domestic design and retail markets. Most recently she spent eight years at Burberry as a designer and developer across a wide spectrum of creative departments. During this time she worked with the creative powerhouse of Christopher Bailey and Angela Ahrendts, at a particularly exciting and challenging time for the iconic brand as it innovatively forged the way for fashion brands in a new digital age, setting new benchmarks for fashion industry standards. She is also the founder of her eponymous fashion label Adeela Salehjee which specializes in versatile, modern, timeless pieces with a special focus on working with natural fibres. Cashmere, merino wools, baby alpaca and cottons remain central, which she sources from hand-picked, sustainable suppliers around the world. There is something distinctly charming in the knowledge that each spool of luxurious yarn and therefore garment, can be traced back directly to the animal from which it came. Her deep knowledge of the luxury and fashion market have moulded her vision to provide her customers with luxury essentials that consistently adhere to the latest environmental standards, whilst striving towards being a key player championing environmental preservation and eliminating waste. Her driving force has always been to create beautiful pieces whilst remaining mindful of how the creation of her designs affect the environment. Consequently, the products are as gentle to the skin as they are to the environment.