Aimé

Aimé Aimé is an independent multi-brand store that outfits the ultimate French edit for everyday sophisticated style. Brands ranging from Isabel Marant to A.P.C.

Aimé has been a destination for everyday style with a considered, French twist since it began in 1999. Our founders, French Cambodian sisters Val and Vanda Heng-Vong, arrived in London in their early twenties and quickly understood that their new city had an appetite for the understated but intriguing dressing that they had grown up with in Paris. and Officine Générale have all found a home at Aim

é. A dedicated following of women now enjoy the expertise of a team dedicated to finding clothes that are luxurious, feminine and functional – pieces that work for women’s lives. Aimé is more than a fashion store, however - our customers might return to hear a signature Vanda playlist, browse homeware or discover a new artist from across the channel. Val and Vanda, who remain a partnership after working together for over 20 years, have since brought this combination of warmth and wardrobe-builders to East London, with a branch of Aimé on Redchurch Street since 2013. With our own Aimé brand arriving for summer 2020, a digital home is the next step. Our new site is lovingly curated, much like our bricks-and-mortar stores — it's a place to take your time, and find items that will add joy to your life now.

Dragon Diffusion has a distinct aesthetic. Both the braided strap and drawstring tassels give this mini bucket bag a boh...
08/09/2026

Dragon Diffusion has a distinct aesthetic. Both the braided strap and drawstring tassels give this mini bucket bag a bohemian feel, while the cross body strap gives you hands-free ease.

A few snapshots inside our Ledbury road boutique.
07/09/2026

A few snapshots inside our Ledbury road boutique.

We are delighted to invite you to the launch of Milne Watson Jewels’s new collection.11am until 3pm on 17th September. F...
06/09/2026

We are delighted to invite you to the launch of Milne Watson Jewels’s new collection.
11am until 3pm on 17th September.
Founder Emma Milne will be in store to customise bag charms and present a selection of limited edition pieces.

Rsvp to [email protected]

Tailored Layers — A classic blazer is the perfect layer for this time of year. A worthy investment in your wardrobe, tha...
05/09/2026

Tailored Layers — A classic blazer is the perfect layer for this time of year. A worthy investment in your wardrobe, that will make your go-to outfits work harder.

The Kirsty Shirt — Italian cotton denim, cut with cascading ruffles and subtle seam gathering — lightness meets classic ...
04/09/2026

The Kirsty Shirt — Italian cotton denim, cut with cascading ruffles and subtle seam gathering — lightness meets classic shirting.

Our Italian shirting is a love letter to the region’s extreme respect for craft and the product. Made in a family run at...
03/09/2026

Our Italian shirting is a love letter to the region’s extreme respect for craft and the product. Made in a family run atelier, this production is slow and purposeful.



The Aimé Shirt in Taupe.

The Alma Shirt in Blue Red.

The Keira Shirt in Light Blue Denim.

The Perfect Combination — the Gabby cashmere Cardigan in sand, paired with the Flint cotton trouser in ink blue.
02/09/2026

The Perfect Combination — the Gabby cashmere Cardigan in sand, paired with the Flint cotton trouser in ink blue.

The Grant Pyjama — The hand feel of these soft pyjamas is something to behold. Val and Vanda focused on how to feel put ...
01/09/2026

The Grant Pyjama — The hand feel of these soft pyjamas is something to behold. Val and Vanda focused on how to feel put together when lounging and travelling, whilst still maintaining optimum comfort.

Our most loved Gilda jacket, has been replenished. The ideal airport jacket.
31/08/2026

Our most loved Gilda jacket, has been replenished. The ideal airport jacket.

We adore a colourful slipper from ViBi Venezia
30/08/2026

We adore a colourful slipper from ViBi Venezia

Address

32 Ledbury Road
London
W112AB

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 5pm

Telephone

+442072217070

Alerts

Be the first to know and let us send you an email when Aimé posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Aimé:

Shortcuts

Share