Aimé

Aimé Aimé is an independent multi-brand store that outfits the ultimate French edit for everyday sophisticated style. Brands ranging from Isabel Marant to A.P.C.

Aimé has been a destination for everyday style with a considered, French twist since it began in 1999. Our founders, French Cambodian sisters Val and Vanda Heng-Vong, arrived in London in their early twenties and quickly understood that their new city had an appetite for the understated but intriguing dressing that they had grown up with in Paris. and Officine Générale have all found a home at Aim

é. A dedicated following of women now enjoy the expertise of a team dedicated to finding clothes that are luxurious, feminine and functional – pieces that work for women’s lives. Aimé is more than a fashion store, however - our customers might return to hear a signature Vanda playlist, browse homeware or discover a new artist from across the channel. Val and Vanda, who remain a partnership after working together for over 20 years, have since brought this combination of warmth and wardrobe-builders to East London, with a branch of Aimé on Redchurch Street since 2013. With our own Aimé brand arriving for summer 2020, a digital home is the next step. Our new site is lovingly curated, much like our bricks-and-mortar stores — it's a place to take your time, and find items that will add joy to your life now.

A perfect pairing. The Kirsty shirt and Caleb short, arriving soon. Sign up to our newsletter to be the first to know.
26/06/2026

A perfect pairing. The Kirsty shirt and Caleb short, arriving soon. Sign up to our newsletter to be the first to know.

The Caleb Trouser — wide legged, ankle length, with a clean structure hang.
25/06/2026

The Caleb Trouser — wide legged, ankle length, with a clean structure hang.

Hand-woven cotton, a little sheer, a little romantic. The Benson, for the warmest days of the year.
24/06/2026

Hand-woven cotton, a little sheer, a little romantic. The Benson, for the warmest days of the year.

French Lessons: Five Ways to Wear LinenThere is a particular kind of heat — the kind that arrives in late June and asks ...
23/06/2026

French Lessons: Five Ways to Wear Linen
There is a particular kind of heat — the kind that arrives in late June and asks you to slow down. In the right hands, linen is the most considered fabric of the season.

The Santa Croce bag by DRAGON DIFFUSION has a quietly architectural feel to it. The leather strips narrow towards the to...
22/06/2026

The Santa Croce bag by DRAGON DIFFUSION has a quietly architectural feel to it. The leather strips narrow towards the top to form a gently curved trapeze — structured enough to feel like a proper handbag, with long enough handles to wear on the shoulder.

La Touche Finale — The idea is simple — play with colour, layer in triplets and let the combinations do the work.
21/06/2026

La Touche Finale — The idea is simple — play with colour, layer in triplets and let the combinations do the work.

Les Vacances: 48 Hours, Six PiecesVal and Vanda’s approach to packing has always been the same. Less than you think, is ...
20/06/2026

Les Vacances: 48 Hours, Six Pieces
Val and Vanda’s approach to packing has always been the same. Less than you think, is more than enough.

Two outfits, considered carefully, will take you further than a full suitcase ever will for a summer weekend away.

The Ida dress, in a blue stripe, is the perfect dress for le weekend.
19/06/2026

The Ida dress, in a blue stripe, is the perfect dress for le weekend.

French Lessons: How to Wear White Head-to-Toe.
18/06/2026

French Lessons: How to Wear White Head-to-Toe.

A featherlight shirt. The Benson moves easily between a swimsuit and a dinner table, a beach and a city street. Cool wit...
16/06/2026

A featherlight shirt. The Benson moves easily between a swimsuit and a dinner table, a beach and a city street. Cool without effort, feminine without trying.

Address

32 Ledbury Road
London
W112AB

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 5pm

Telephone

+442072217070

Website

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