03/04/2026
Today marks our 10 years in the game. What started quite simply as our founder seeking a tailor who could recreate the club/penny collar he’d seen in Peaky Blinders slowly turned into something much deeper. At the time, the show was only in its third season but there was something about that collar that stayed with us.
That curiosity led us down a rabbit hole. One filled with hours of tireless research, trial, and appreciation. We found ourselves studying the work of Cluett Peabody & Company and their 'Arrow Collar', not just as garments, but as cultural markers. Their campaigns over the years became something of an illustrated guide for men across the late 19th to 20th century, shaping ideals of dress, posture, and presence through the humble shirt.
It reminded us that menswear has always been shaped by what we do, see and feel. The screen, the stage, what we do for work and of course our choice of music. So, when the chance came last year to step into theatre as Director of Wardrobe, it felt like things had come full circle. What started with watching and studying clothes on screen had turned into shaping them for the stage, something we had always wanted to do. The .theatre production was rooted in jazz and told through the lives of Hazel Scott, Thelonious Monk, and Pannonica de Koenigswarter.
For the ladies, we collaborated with whose couture brought a quiet authority to the stage, each piece carefully considered, echoing the elegance and depth of 50s and 60s glamour while grounding the story in something both bold and timeless.
Ten years on, this journey has come to mean more than just clothing. From inspiration, to reimagination, to creation, and continued refinement, we have always sought to bring a deeper sense of self expression through wardrobe to those we serve, starting first from the Collarbone.
To our dear clients over the years, our friends and supporters past and present, our frequent collaborators, and everyone who has helped keep us afloat, we thank you and We love you all madly.
Gerry
