Smock London

Smock London Bright clothes for a bright future: Rocking smocking, vibrant colour and fab fabrics for women and girls.

A business founded on positive exchange: when you buy an item of clothing, we give an item of clothing to a child in need.

✨SMOCKTACULAR is in full swing!✨ ⭐️We are open at 340 King’s Road, London until 17th June, and it has been such a joy to...
11/06/2026

✨SMOCKTACULAR is in full swing!✨


⭐️We are open at 340 King’s Road, London until 17th June, and it has been such a joy to welcome so many of our lovely customers through the doors and share the magic of hand smocking in person.

⭐️The shop has been brought to life so beautifully thanks to our wonderful brand partners. The most comfortable chairs and sunshine yellow striped sofa from Boura & White , deliciously scented candles and diffusers from Connock England exquisitely crafted artwork by abbiecarnegyart and Florence Sweryda and beautiful rugs from The Braided Rug Co | Jute Homewares & Tote Bags have made the space feel warm, welcoming and full of colour.

⭐️We are so grateful to be surrounded by these gorgeous female founded brands, each bringing their own craft, creativity and joy to SMOCKTACULAR.


⭐️Come and see us before we close
on 17th June. We would love to welcome you.

10/06/2026

Join us for a look around our Smocktacular Shop 🛍️
Do come and find us! We so love meeting you all.
We’re at 340 King’s Road until June 17th!

07/06/2026

Our Pop Up shop is open!! Our S M O C K T A C U L A R space at 340 Kings Road has flung open its doors and has been non-stop all weekend!

What started as a generic white space has been transformed into an Aladdin’s cave of sumptuous smocks, joy-filled colour and exquisite homewares from ✨

It has been so wonderful to see so many of you over the weekend. Do come and say. We can’t wait to see you

🛋️
Rugs
🕯️
🍾
🖼️

04/06/2026

Two days until our Smocktacular Pop Up opens at 340 King’s Road ✨🎉✨

✨ Here’s our mood board of the space. Tomorrow we head into London at the crack of dawn for a day setting up and bringing this vision to life.

✨It’s going to be just like a Home Reno Challenge with wall paining, rug laying, rail building, stock steaming, wall hanging and accent placing all day long! Wish us luck, we’ll share the happy chaos along the way!

Smocktacular
6-17 June
340 Kings Road, London SW3 5UR
Mon – Sat: 10am – 6pm
Thurs: 10am – 8pm
Sun: 11am – 5pm

🛍️ It’s just three days until our two week Pop up on the King’s Road! During the Pop Up our hand smocked collections wil...
03/06/2026

🛍️ It’s just three days until our two week Pop up on the King’s Road! During the Pop Up our hand smocked collections will be joined by a rotating roster of special guest brands for a two week celebration of handcraft, colour and community 🎉✨

🛍️ Guest Brands
6-8 June: Domenica Marland
9-11 June: Moi London
11-13 June: Rosanna Falconer
12-14 June: Herd
15 June: Pom London
15-17 June: By Soren
16-17 June: St Clair
Artworks by Florence Swerdya and Abbie Carnegy

🛍️ Pop Up Details
Smocktacular
6-17 June
340 Kings Road, London SW3 5UR
Mon – Sat: 10am – 6pm
Thurs: 10am – 8pm
Sun: 11am – 5pm

02/06/2026

Domenica Marland X Smock London collab capsule is live 💥🎉🥂

Introducing Domenica Marland X Smock London, a collaboration capsule that blends Domenica’s love of art and interiors with Smock London’s hand smocked artistry. Born from a mutual love of design that feels both timeless and modern and rooted in a joyful colour palette that combines green, pink and cream into a celebration of pattern, colour and texture.

From Pistachio Stripes to Pink Pinstripes, from hand smocked straps to twirltastic skirts, the capsule is playful and artistic in equal measure. Working alongside each other was a riot of colour and threads and the pieces in the collection reflect the brands’ happy synergies; a mutual labour of love designed to inspire joy, spark curiosity and last for generations.

Available to buy online now at www.smocklondon.com

31/05/2026

Save the date! Something beautiful is coming✨✨✨ All will be revealed Tuesday, June 2nd at 12 noon GMT

30/05/2026

Dressing for Joy 🎀

“Everything about this smocked frock makes me smile” says Kajsa, Smock London Co- Founder. “The Bow print that Laura and I leapt at the second we saw it, the bold blaze of hand smocked seven step trellis stitch zigzags and of course the frilliest, flounciest, ric rac edged sleeve ruffles. It’s everything we love and strive towards when designing, exquisite craftswomanship, fun and utterly joyful, it’s rocking smocking incarnate.”

29/05/2026

Meet the Secret Garden Trellis Co-Ord — the set designed for everywhere summer takes you. From slow mornings in the city to long lunches by the sea, this is effortless dressing at its most beautiful. Light, romantic, and endlessly wearable, it’s the outfit you’ll reach for again and again. 🌿✨

HandcraftedStyle BritishBrand

27/05/2026

A site visit to our soon to be Pop Up Home on the King’s Road. We open our doors on June 6th for a two week Smocktacular! We’ll be open everyday with the full collection for you to browse and try to your heart’s content.

We’ll be joined by guests brands throughout our residency offering sumptuous new delights at every turn. Come join us! We can’t wait to see you there!

S M O C K T A C U L A R
340 King’s Road
London

6th - 17th June

Address

London

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