ØST London

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ØST London Øst means East in Danish. New Danish brand in London.

15/10/2026

Some mornings are only worth having if you’re warm enough to stay in them. Coffee, garden, nowhere to be. I designed this scarf so the cold stops being a reason to rush inside. 🧣 What’s your favourite slow morning ritual?

The best health advice I ever got was free, and it came from my dad. I’m passing it on to my girls, and now to you. 🧣Tag...
12/10/2026

The best health advice I ever got was free, and it came from my dad. I’m passing it on to my girls, and now to you. 🧣

Tag et tørklæde på. (Put a scarf on.)

The triangle scarf is in the shop and online this week. Link in bio.

12/10/2026

Why Danes never look cold? We don’t fight the weather, we dress for it. ❄️

Growing up in Denmark, you learn early that the secret isn’t a huge coat. It’s the small things that keep you warm: ears covered, neck covered, one soft layer that works with everything. That’s exactly why we made our balaclava, in colors you’ll actually want to wear.

Which color is yours? 👇

12/10/2026

The accessory everyone’s wearing this winter, and the one you’ll actually reach for. 💕

In Scandinavia, the cold doesn’t cancel your plans, you just dress for it. A good balaclava does the job of a hat and a scarf, keeps your ears warm, and makes a simple coat look put together. Ours is soft, easy to wear, and comes in colors that go with everything.

Which color is yours? 👇

12/10/2026

The Scandinavian winter classic, without the Scandinavian price tag. 🤍

Where I grew up, a good balaclava isn’t a trend, it’s how you get through the cold. We designed ours to be soft, warm and easy to wear, in colors you’ll actually reach for every day.

Which color is yours? Tell me below 👇

Address

114 Commercial Street
London
E16

Opening Hours

Monday 11am - 8pm
Tuesday 11am - 8pm
Wednesday 11am - 8pm
Thursday 11am - 8pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 10am - 8pm

Telephone

+442089613888

Website

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