What are the opening hours?

Monday 10:30am - 6pm Tuesday 10:30am - 6pm Wednesday 10:30am - 6pm Thursday 10:30am - 6pm Friday 10:30am - 6pm

Dai

Technical, tailored, sustainable. Performance wear for women who mean business. Shipping worldwide.

03/10/2023

Smiles all round on our last and final set 🤍

Discover the Greatest Hits Collection, here to revolutionise your wardrobe forever — online now.

18/09/2023

Meet Grace Forrest (), human rights activist and Founding Director of Walk Free (), an international human rights organisation focused on the eradication of modern slavery. Since 2011, Walk Free has become one of the world's leading anti-slavery organisations, responsible for publishing the Global Slavery Index (GSI).

Grace is the youngest ever United Nations Association of Australia Goodwill Ambassador for Anti-Slavery. She is also a founding member of AVPN’s Asia Gender Network and sits on the board of the Freedom Fund. Grace and her advocacy has been featured on BBC World News, Al Jazeera, The Economist, CNN, Vogue, Marie Claire, and Bloomberg.

A true Trailblazer and Dai'nnamic Woman, we've been honoured to empower Grace with her power wardrobe over the years. Grace was kind enough to spend a few hours with the Dai team to share her most meaningful achievement, her biggest focus with Walk Free, and how she switches off to relax and have fun. Link in bio to read the full interview and shop the Grace Edit.

07/09/2023

Wow - we’re speechless. We have been blown away by all the responses following the news of our closure. We are so grateful for all the words of kindness, sympathy and support we’ve received.

We’ve been reminded over the past few days that it takes a village, and we feel very lucky to have such an amazing community of women supporting us on this final ride.

From everyone here at Dai, thank you. Here’s to an incredible last chapter.

20/06/2023

Creative Director, Ellie, wears the 24/7 Relaxed Shirt in Surplus Cotton Stripe.

A limited edition menswear-inspired shape, made with certified deadstock 100% cotton from leftover materials used by LVMH Group's French Maisons.

29/04/2023

Meet the Sweetheart Sweater, our newest elevated essential that’s made from the finest ethical merino wool from New Zealand with a sporty contrast detailing for an elegant-yet-cosy look.

Available in Ivory and Sky Blue.

22/04/2023

Dear Dai’namic Women,

Earth Day began in 1970 in the US as a civil demonstration to raise awareness around environmental issues, galvanised by a massive and devastating oil spill in Santa Barbara, California in 1969. Its origins coincided with the birth of a monumental era of environmental victories in the US (clean air and water; wilderness and marine conservation; endangered species protection; toxic substance control – to name a few).

Modern Earth Day has evolved into somewhat of an annual corporate greenwashing moment. Companies might send you promotional emails to shop their obscurely “sustainable” products and perhaps even offer to plant trees or offset carbon with your order.

For brands like Dai who, rather than taking marketing shortcuts, are acutely aware of fashion’s impact on our planet and doing the actual, long-winded R&D work all year round, we’re optimistic that this year’s Earth Day is different – a step back towards Earth Day’s activist roots, a departure from corporate greenwashing, and a personal endeavour from all of us to reconnect with Earth itself.

This Earth Day, we hope you find a moment to be immersed in nature. And if you are shopping out of need, look past the generic claims, invest in long-lasting essentials and support the brands who genuinely care.

With love on Earth,
Joanna Dai
Founder

21/04/2023

Introducing the new and improved Line Up Trouser 2.0.

Made from our signature Fluid Crepe that is now 69% bio-based and Oeko-Tex® certified.

In 2021, we launched the first Line Up Trouser and it became an instant crowd favourite. Fast forward to now, a year in the making, after sourcing five different fabric mills, and a year of wear tests later — we launch our new and improved version.

Available now in Black with Ivory Stripe, and Navy with Black Stripe.

16/04/2023

Sophie Hellyer, Founder of , layers up with the 360 Cashmere Sweater.

Did you know? Our 360 Collection has three knitwear styles of various weights, reimagined with Global Recycle Standard (GRS) Certified Italian Cashmere.

Because we’re going full circle and closing the loop, each sweater (and beanie) is made from recycled and regenerated cashmere yarns. When you’ve worn yours out, return it back to us and we’ll renew it into a new life again. Yup, our cashmere is truly 360-degree circular by design.

Head to our link in bio to discover the 360 collection now.

15/04/2023

Move effortlessly in our most elongating and flattering wide leg trouser — the Sharp Shooter Trouser Full Length.

Made for the everyday and everywhere, complete the look with a matching blazer for the office, or pair back with a classic tee and loafers.

14/04/2023

Introducing our newest Take Me To Bermuda Short, just in time for sunny days ahead.

This modern and tailored city short is designed to elevate the power dress code - perfect for off-duty days and chic office dressing.

What's not to love? Made in limited quantities and beautifully tailored. We'd hurry if we were you. Available in Black and Rust.

Address

London

Opening Hours

Monday	10:30am - 6pm
Tuesday	10:30am - 6pm
Wednesday	10:30am - 6pm
Thursday	10:30am - 6pm
Friday	10:30am - 6pm

Website

https://daiwear.com/

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