02/06/2023
In case you don't know, a couple of years ago we launched our Be Dem Good initiative. If you aren't familiar with what that means here's a little overview:
"As part of our company values, we’ve created the “Be Dem Good” initiative. The purpose of this initiative is to give back to the community where possible.
Since June 2020, we have been allowing our customers to “round up” their purchase total to the next pound, euro or dollar with a donation. In line with our mission statement of wanting to put an end to boring socks and gender labels, 100% of these “round up” amounts, plus us matching it, goes to Stonewall, an LGBT rights charity in the United Kingdom. However, from time to time, we may choose to contribute towards other pressing causes.
During February, whilst observing LGBTQ+ History Month and June, Pride Month, we donate to other organisations such as Mermaids, The Marsha P. Johnson Institute, The Sylvia Rivera Law Project, The Audre Lorde Project, Turing Trust, GLAAD and Point of Pride.
With this initiative, we also aim to educate our audience about several pressing topics around the community. We will do this by providing self-learning resources and sharing interesting facts about historical people who made the community what it is today."
You're probably thinking, here's another company virtue signalling.. 🙄 well not quite, we just really don't feel like we need to tell you about our year round donations every week to make us feel like we are contributing to the community. So no, we will not change our logo to have the rainbow colours but we will remind you that if you need socks for pride we've got you covered. In fact we have you covered all year round with rainbow themed socks. 🌈
