Fitasy

Fitasy Fitasy’s footwear product combines advanced mobile 3D scanning, AI technology, and 3D printing.

Made for land. Ready for water.One pair from the pavement to the pool. FITASY precision-fit footwear, built to go wherev...
27/08/2026

Made for land. Ready for water.

One pair from the pavement to the pool. FITASY precision-fit footwear, built to go wherever you do.
Get your fit: fitasy.com
Creative Studio Partner: ironori

Recovery starts the moment you slip them on. Croissant — 3D-printed from a single recyclable material. In built responsi...
25/08/2026

Recovery starts the moment you slip them on. Croissant — 3D-printed from a single recyclable material. In built responsive shock absorption, breathable lattice construction, and a water-friendly design made for every surface.

Pre-order yours at fitasy.com

Creative studio:

A fit that works for everything.Athlete and model HW and Fin Dearsly, founder of 404 - Group Not Found, out in the AQUAD...
21/08/2026

A fit that works for everything.
Athlete and model HW and Fin Dearsly, founder of 404 - Group Not Found, out in the AQUADIVE Strides.
Pre-workout, post-workout, pavement or track — our 3D-printed footwear moves with ease.

Created to honour our partnership with USA Diving.
Limited to 150 pairs.
Available at: fitasy.com

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Creative Studio: Creative + Art Direction, Production: ironori
Creative Director: Jacqui J. Free-Sze
Producer: Vicki Bryson
Cast: HW Fin Dearsly
Stylist: Charlotte Roberts
Photographer: Hannah Cosgrove
Prop Designers Amy
Hair & Make-Up: Naomi Lake
ironori studio team: Jacqui J. Free-Sze Rachel clairefm_ Moe EDEN ZARA

13/08/2026

For the push. And the pause.

For the ones who train hard and recover with intention. FITASY footwear is designed to move with you through every phase of your workout.

Discover Stride. Find your fit at fitasy.com

Creative studio partner: .studio

Born from our partnership with elite athletes. Built for everyday life too.AQUADIVE — our limited-edition Stride colorwa...
12/08/2026

Born from our partnership with elite athletes. Built for everyday life too.
AQUADIVE — our limited-edition Stride colorway. Precision-fit, breathable and made to move. Substance and style, no compromise.

Limited to 150 pairs worldwide.
Available at: fitasy.com

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Creative Studio: Creative + Art Direction, Production: ironori
Creative Director: Jacqui J. Free-Sze
Producer: Vicki Bryson
Cast: HW Fin Dearsly
Stylist: Charlotte Roberts
Photographer: Hannah Cosgrove
Prop Designers Amy 
Hair & Make-Up: Naomi Lake

The SS26 edit. New summer collection unfolding — sign up to our newsletter for first access and updates. Link in bio.Pre...
10/08/2026

The SS26 edit. New summer collection unfolding — sign up to our newsletter for first access and updates. Link in bio.

Precision-fit footwear for every part of your day.

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Creative Studio Partner: Creative + Art Direction + Production: ironori

Creative Director: Jacqui J. Free-Sze
Producer: Vicki Bryson
Cast: HW Fin Dearsly
Stylist: Charlotte Roberts
Photographer: Hannah Cosgrove
Videographer: Paul Akinrinlola
Colour: Method Studio
Prop Designers Amy 
Hair & Make-Up: Naomi Lake
Original soundtrack: ironori | Sebastian Stitch

ironori studio team: Jacqui J. Free-Sze clairefm_ jamie Rachel Moe EDEN ZARA

The SS26 edit. New summer collection unfolding — sign up to our newsletter for first access and updates. Link in bio.Pre...
10/08/2026

The SS26 edit. New summer collection unfolding — sign up to our newsletter for first access and updates. Link in bio.

Precision-fit footwear for every part of your day.

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Creative Studio Partner: Creative + Art Direction + Production: ironori

Creative Director: Jacqui J. Free-Sze
Producer: Vicki Bryson
Cast: HW
Stylist: Charlotte Roberts
Photographer: Hannah Cosgrove
Videographer: Paul Akinrinlola
Colour: Method Studio
Prop Designers Amy
Hair & Make-Up: Naomi Lake
Original soundtrack: ironori | Sebastian Stitch

ironori studio team: Jacqui J. Free-Sze clairefm_ jamie Rachel Moe EDEN ZARA

07/08/2026

On the move with .liendo — we caught him at the Commonwealth Games in Glasgow just before he went and made history. What a week!

Precision-fit, made for you: fitasy.com

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Creative Studio: .studio
Creative Direction, Art Direction, Production, Design, Copy: .studio
Creative Director:
Co-Director & DOP:
Co-Director: .reventlowg
Original Sound Composition: .studio |
Editor & Sound Mix :
Studio Copywriter:

The choice of USA Diving’s National Team.
From dry-land training to poolside recovery. Water-friendly, quick-dry, and pr...
30/07/2026

The choice of USA Diving’s National Team.
From dry-land training to poolside recovery. Water-friendly, quick-dry, and precision-fit — AQUADIVE is a bespoke, limited-edition colorway created for USA Diving.
Limited to 150 pairs worldwide.
Available at: fitasy.com
Creative Studio: ironori
Creative Direction, Art Direction, Production: ironori | Jacqui J. Free-Sze
Photographer: Lea Kurth 
Original soundtrack: ironori | 👹 DJ YAKUZA👺

Congratulations Joshua Liendo 💥 — Gold in the 100m butterfly at the Commonwealth Games Glasgow 2026 , and a new record!-...
29/07/2026

Congratulations Joshua Liendo 💥 — Gold in the 100m butterfly at the Commonwealth Games Glasgow 2026 , and a new record!

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Creative Studio: ironori

Creative Direction + Production: Jacqui J. Free-Sze

Co-Director & DOP: Freddie Reed

Address

103 Gaunt St
London
SE16DP

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